WooCommerce Review • Benzinga

1 Minute Review

WooCommerce, a popular and efficient open-source e-commerce platform, offers a plugin powered and developed by WordPress. It powers 28% of all online stores.

WooCommerce offers affordable user-friendliness and visually breathtaking themes and templates. It also offers commendable add-ons and extensions that enable you to create a custom-style online store with a WooCommerce storefront.

WooCommerce works well for startups and SMEs who don’t want to spend a fortune on an e-commerce platform. Its simplicity and extensive documentation allows you to set up an e-commerce solution on WooCommerce from scratch.

Best For

  • Quick start
  • Abundance of addons
  • Cost effective solutions


  • A good pick for if you have no e-commerce experience
  • Free, besides its web hosting cost
  • 100% customizable and flexible
  • Supports an unlimited number of products
  • Offers around 400 robust extensions and themes
  • Complements multilingual content and currencies


  • Many extensions and plugins can affect your website performance.
  • You might need to wait for hours to get customer support.
  • Premium themes and extensions can hike up your cost.


Still unsure if WooCommerce could be your next e-commerce platform? Let’s go over some reviews and ratings to help you make a choice.


Rating: Excellent

WooCommerce, a fully open-source WordPress plugin, means anyone can download and set it up on any server. Aside from your web hosting cost, you can set up an online store with ease without charge. You also choose from plenty of extensions.

That being said, if you need premium extensions and plugins, you have to pay for them. These charges could be one-off or subscription-based.

Overall, the cost of running an online store on WooCommerce offers more budget-friendly options than other platforms like Magento and Shopify.

Hosting Plans

Rating: Excellent

WooCommerce has also partnered with few trusted hosting companies like WordPress Hosting, GoDaddy, SiteGround, WP Engine, and more to deliver the best performance to website visitors.

Whether you plan to kick off your business or expand your store to process millions of orders, you will always find hosting plans that fit well with your WooCommerce store.

For startups with a minimal upfront budget, WooCommerce offers hosting plans starting from $6.99 per month. Businesses can also choose the $45 per month plan. 

For rapidly growing businesses with millions of products and requirements of the high-performance platform, WooCommerce has hosting plans starting from $499 per month.

Ease of Use

Rating: Excellent

WooCommerce’s excellent documentation and appealing online tutorials can guide you even if you don’t have any e-commerce experience.

Already familiar with WordPress? The WooCommerce setup works seamlessly, just like any other WordPress Plugin. WooCommerce comes with a setup guide to walk through the online store’s basic configuration.

Even if you don’t know much about e-commerce website building, you can easily customize your store and each of your products with plenty of add-ons and themes.

Availability of Add-ons

Rating: Fair

Just like WordPress add-ons, WooCommerce offers great plugins and extensions to extend your store functionalities. 

WooCommerce offers hundreds of free and paid add-ons. It includes add-ons for product management, payments, shipping, marketing, tax, and integration with Google Analytics.

Overall, WooCommerce works better for users who don’t have a substantial technical team or can’t spend a lot on the customization or additional functionalities. The availability of add-ons provides affordable options for customization and extension. Google Analytics, WooCommerce MailChimp, and Product Add-ons include a few ideal extensions.

On the negative side, many WooCommerce plugins are more lightweight compared to other e-commerce solutions.

Payment Processing

Rating: Excellent

WooCommerce comes with payment options, including support for major credit cards, bank transfers, check payments, PayPal, and even cash on delivery. 

If you are looking for additional payment gateways, 100+ payment extensions are available, including Stripe, Amazon Pay, Apple Pay, etc. WooCommerce’s payment extensions are relatively simple to install and require no setup costs. It lets you accept payments in different currencies and from other leading payment gateways.

WooCommerce offers a seamless payment experience directly from the store instead of redirecting customers to the payment gateway’s page. Plus, it’s PCI compliant and meets all data security standards. 

Technical Support

Rating: Fair

WooCommerce is an open-source platform with a vast community forum around the globe to support you. It provides extensive self-assistance resources like documentation, FAQs, and blogs. 

WooCommerce offers text-based help from social media, live chat, or forums where you might need to wait for hours to get a reply. You can’t get 24/7 service, however.

Its ticket-based support system is limited to issues related to its base plugin. Technical support is further limited if you have problems with 3rd-party extensions.

Customer Reviews

Rating: Fair

WooCommerce powers a mind-blowing 28% of all online stores. This fact makes it quite clear that a massive chunk of e-commerce users use WooCommerce.

WooCommerce’s customers praise it for its platform functionalities, par-excellent level of user-friendliness, captivating themes, and an excellent selection of over 400 extensions. A non-technical person in e-commerce can set up a store without too much effort.

WooCommerce faces limited customer support and response, less frequent updates and maintenance, bounded number of extensions, etc.


Rating: Fair 

No business likes to compromise when it comes to security. WooCommerce offers several advanced security options for your store. 

It comes with some built-in security plugins, 3rd-party payment gateways, and enforced use of HTTPS. 

Still, no platform is 100% secure, so guard your online store against e-commerce fraud and security breaches.

WooCommerce security depends on the choices you make. You need to choose a secured and trusted web host, make sure you update all security patches, and invest in a good SSL certificate.

The Takeaway

WooCommerce offers the most popular and reliable e-commerce platform. It has many advantages over other similar platforms in terms of cost, learning curve, or user-friendliness. WooCommerce also offers alluring themes and templates. You can easily integrate any WordPress or WooCommerce Storefront theme.

If you want to start up your business or online store on a tight budget, WooCommerce can be a solid choice. From all the WooCommerce reviews found online, you can assume that WooCommerce is an all-in-one e-commerce package.

However, a lot depends on you and the choices you make, like the security of your website. Try going for trusted web hosts endorsed by WordPress such as SiteGround, Bluehost, and WP Engine. These web hosting service providers will take care of all sorts of technical prospects while you reap the benefits of this powerful e-commerce solution.

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