There are memorable advertising and marketing campaigns and there are those who fall flat as is the case with the most recent marketing campaign from the web site builder and internet hosting firm Wix.
In its new cryptic advertising and marketing marketing campaign titled “You Deserve Higher”, the corporate takes direct intention on the vastly common content material administration system (CMS) WordPress.
Wix’s marketing campaign started with the corporate sending out noise-canceling headphones from Bose to distinguished WordPress customers and influencers. The containers these headphones arrived in featured a QR code that recipients may scan to view a brief video wherein a person in a brown blazer personified WordPress.
Within the video itself, the person warns WordPress customers in a prime secret message that Wix is launching a marketing campaign trashing WordPress however that they should not fear as that is simply faux information. The recipients of the headphones have been left much more confused by the truth that the field was signed “Yours, WP” which made it seem that the reward was coming from WordPress versus Wix.
You Deserve Higher
Following the discharge of the primary video despatched to WordPress influencers, Wix has now launched a further six movies that every one take intention at frequent WordPress issues.
These movies contact on a few of the downsides of utilizing the world’s hottest CMS resembling hackers, the replace button, conflicting WordPress plugins, fixed updates, the White Display of Demise and having to show to self-help tutorials for help.
Not like the primary video although, the remainder of the movies characteristic each a WordPress developer and the person personifying the CMS. The pair look like in a remedy session wherein the developer is having a tough time coping with WordPress points. In a single video, the developer even makes a reference to Apple’s previous PC vs Mac advertisements and explains that WordPress vs Wix is nothing prefer it.
Up to now Wix’s destructive advertisements have been met with disapproval from each builders and even WordPress’ founder Matt Mullenweg who took to his private weblog to answer the marketing campaign, saying:
“I’ve numerous empathy for whoever was pressured to work on these advertisements, together with the actors, it should have felt dangerous engaged on one thing that’s like Encyclopedia Britannica attacking Wikipedia. WordPress is a world motion of a whole lot of 1000’s of volunteers and neighborhood members, coming collectively to make the net a greater place. The code, and every part you set into it, belongs to you, and its open supply license ensures that you simply’re in full management, now and without end.”
By way of WP Tavern