When It Comes To Duplicate Content material, Focus On Including Worth, Google Implies

One of many oldest and nonetheless most talked about search engine optimisation subject is duplicate content material. Whereas there has by no means actually been a reproduction content material penalty, Google doesn’t wish to rank to five an identical items of content material within the first 5 positions in Google search. So what do you do you probably have content material that’s related or the identical as your rivals?

Add worth.

If in case you have the identical product descriptions as each different e-commerce website on the net, you have to do one thing to make your product web page stand out. How do you do this? You add extra worth to that content material on that web page. You add distinctive content material on prime of that content material, you alter the content material to tailer it to your particular viewers, you add deeper photographs and movies, you add no matter you possibly can so as to add worth above and past what’s at present rating for that content material.

John Mueller of Google was just lately requested about copied or duplicate content material and search engine optimisation and he has an excellent one liner on Twitter “I would give attention to the worth that you just’re including, not on the content material you are copying.”

Listed below are these tweets:

It’s actually an excellent line and content material writers needs to be considering this when they’re copying content material, like a line off of Twitter.

Discussion board dialogue at Twitter.

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