Since taking up Twitter, billionaire Elon Musk has made some efforts to court docket creators, from talking with them over Zoom to telling workers about his aspirations to show the social community into a house for video creators. Musk has even indicated he’s open to a possible acquisition of e-newsletter writer Substack. However he faces an uphill problem in convincing creators to commit extra of their time to Twitter.
Whereas loads of creators have Twitter accounts, it’s not sometimes the social community they pour essentially the most power into. There are sometimes extra profitable alternatives for sponsorships on Instagram, TikTok and YouTube, the place they’ll additionally attain much more followers. However Musk, who has definitely ramped up the urgency inside Twitter’s product workforce, has a shot at altering the social community’s fame.