Go to Owensboro utilizing vacationer’s mobile phone knowledge to measure advertising and marketing impression

OWENSBORO, Ky. (WEHT) Cell telephones can be utilized to name, textual content, or share video and images with different folks. Now, Owensboro tourism officers are utilizing the info from cell telephones of vacationers to be taught extra about the place they go and the way efficient their advertising and marketing is.

Whether or not it’s the park, a museum or different vacationer sights, individuals who go to Owensboro seemingly deliver their telephones with them. Go to Owensboro is working with Arrivalist to be taught extra about the place they arrive from, and the place they go to.

“Let’s say for those who come to the bluegrass music corridor of fame and museum, that the geofence is about round that. While you stroll in along with your cellphone, it picks up that you just’ve come from Louisville or Lexington, or one of many markets we’re focusing on,” explains Dave Kirk of Go to Owensboro.

The undertaking began in January. Kirk says it’s to assist them higher perceive how effectively their advertising and marketing does in locations the place folks come from to go to. It solely applies to folks residing greater than 50 miles outdoors of Owensboro, spend at the least a number of hours within the space, and go to lower than ten instances a month. Telephones of Owensboro space residents should not tracked as a part of this.

“We do know Lexington, Louisville, Indianapolis, Nashville, and St. Louis are actually good markets for us,” mentioned Kirk. “We see lots of people which can be coming for that, going to inexperienced river distillery, staying downtown, having fun with among the facilities that we have now.”

Arrivalist Founder Cree Lawson says they’ve related initiatives in about 130 communities, a few of which have been occurring for years. He says it’s helped these locations enhance their tourism advertising and marketing, and it picks up locations folks come from solely right down to their zip code.

“We need to measure what’s vital to the journey neighborhood, but it surely’s not so granular that anybody can purposely be recognized,” mentioned Lawson.

Kirk says vacationers visiting owensboro can choose out of getting their knowledge collected by turning off location providers on their telephones and the apps they use on it.

(This story was initially revealed on April 28, 2022)

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