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QYOU Media Inc. to Purchase Chtrbox, a Influencer Advertising and marketing Agency

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is happy to announce that it has entered right into a definitive share buy…

By Staff , in Video Marketing , at June 2, 2021


QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) is happy to announce that it has entered right into a definitive share buy settlement to accumulate 100% of the issued and excellent shares of Chatterbox Applied sciences Personal Restricted (model identify: Chtrbox), a number one award-winning influencer advertising firm based mostly in India.

Based in 2016 out of Mumbai and Delhi, Chtrbox is a pacesetter in data-driven influencer advertising, powering India’s high manufacturers to inform nice tales at scale. Chtrbox gives manufacturers a large numerous pool of over 300,000 influencers, from celebrities and digital stars, to micro influencers, mother bloggers and campus-based creators. Chtrbox has delivered campaigns for most of the high manufacturers in India together with P&G, Amazon, Flipkart, HP and dozens extra.

Since inception, QYOU Media has been an “influencer pushed” enterprise that depends predominantly on social media stars and inventive digital expertise for the content material that helps the corporate’s enterprise operations and drives total development.  Final 12 months, QYOU Media started constructing its influencer capabilities in India as a part of an total technique to emulate its profitable award-winning influencer advertising enterprise within the US. In India, QYOU Media has the additional benefit of proudly owning and working the nation’s quickest rising tv channel “The Q India,” which now generates almost 100 million tv viewer impressions each week and has skyrocketed to a mean 45 Gross Ranking Factors (GRP) during the last seven weeks of measurement.

The Chtrbox acquisition will drive drastically accelerated growth of QYOU Media’s influencer advertising enterprise in India. As well as, Chtrbox additionally delivers fast and accretive capabilities to QYOU Media’s India broadcast operations, delivering added entry to India’s burgeoning creator financial system and supporting the channel’s content material, promoting and e-commerce initiatives.

Main advantages that administration expects to determine by way of the acquisition for each corporations embrace:

  • Accelerating the flexibility for The Q, the quickest rising TV channel in India, to broaden its skill to supply 360 diploma influencer-driven advert campaigns throughout TV, OTT, digital and app based mostly platforms that absolutely leverage the deep expertise and information of the Chtrbox crew
  • Complementary relationships with businesses and types that help a 1+1 =3 alternative for the mixed companies to drive extra income with actually built-in campaigns
  • Deeper entry for The Q to a whole bunch of 1000’s of influencers for programming and content material together with over 30 high and rising influencers solely represented by Chtrbox
  • The chance to drive extra fast growth of social commerce enterprise alternatives, that are influencer pushed at their core
  • Integration of Chtrbox’s data-driven method, use of know-how, and finest practices to profit QYOU Media’s USA influencer advertising enterprise, and vice versa.

Pursuant to the Share Buy Settlement, QYOU Media has agreed to initially buy a majority of the issued and excellent shares of Chatterbox from the Chatterbox shareholders. The preliminary buy worth is predicated upon a a number of of EBITDA for the 12 months ended March 31, 2021 with a 3 12 months earn out for the stability of the shares based mostly upon subsequent EBITDA multiples for the twelve-month durations ending March 31, 2022March 31, 2023 and March 31, 2024, respectively. The closing of the Acquisition is topic to closing circumstances customary for transactions of this nature.

Curt Marvis, CEO and Co-Founding father of QYOU Media Inc. commented, “That is an extremely thrilling day for our firm.  In our first dialog with the founders of Chtrbox,  it was instantly obvious that we shared widespread targets about the place and the way a brand new media firm must function. They’ve constructed an incredible firm in India that’s destined for continued development and the collective synergies between our companies couldn’t be higher aligned.  Our channel in IndiaThe Q, with its huge latest rankings development has proven the facility of content material created by social video creators and influencers. Once we mix this with the information, savvy and digital acumen of the Chtrbox crew and their unparalleled information of the world of influencer advertising, it’s actually a match made in heaven.  As an added bonus we’ll combine varied features of the Chtrbox enterprise with our quick rising US Influencer Advertising and marketing group and leverage the very best of all of those capabilities.”

Pranay Swarup, CEO and Founding father of Chtrbox, added, “We immediately clicked with QYOU’s management over our shared imaginative and prescient that creators are, and can proceed to be, the way forward for content material, advertising and commerce. With QYOU, we achieve entry to huge distribution reaching hundreds of thousands of households, whereas we proceed to energy superior creator-led content material throughout digital platforms and apps. Our two largest stakeholders, influencers and types, have a lot to achieve from our shared choices. For influencers, they now have the chance to positively affect hundreds of thousands extra, and for manufacturers, they will now have a 360° communications/commerce technique to succeed in and have interaction their viewers. Final however not the least, we’re tremendous excited to work with the skilled groups of QYOU.”

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