Marketing trends for January 14, 2022


Number of the week

1.9%: The decline in retail sales from November to December, according to the U.S. Commerce Department, despite a robust holiday shopping season.

Quote of the week

“It’s worthwhile. That’s where the eyeballs are right now—eyeballs are not in the mall, unfortunately.” —Gabriella Santaniello, founder of retail consulting firm A Line Partners, on Gap’s foray into NFTs.

On the move

Beachfront, a TV advertising platform, hired Katie Long as head of demand. She was formerly senior director of platform sales at Yahoo. Beachfront also hired Amit Nigam, formerly senior VP of product and partnerships at video marketing tech startup Eyeview, as VP of product.

Indiegogo hired its first chief marketing officer with ​​Kristen Sager. She was head of marketing at Wonderschool.

 

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