The Secret Ingredients of a CX-Led Company Culture
When I talk to organisations around the world about their customer experience strategy, it is often the CMOs and their marketing teams who take the lead. They’re keen to improve the ways they attract and engage customers, and they want to understand the technologies that can help them make their customer experience truly outstanding.
The Future Of Social Is Joyful, Pass It On
2019 was a horror year for social media. But in 2020 something different emerged that has shifted the tone, format and intent of the medium. A new social vibe born out of the pandemic and fuelled by the emergence of a platform tailor made for the next generation of consumers.
The role of the CMO in cybersecurity
CMOs have an important role to play in mitigating risk and responding to cybersecurity.