Orlando, Florida, Might 27, 2021 (GLOBE NEWSWIRE) — IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier supplier of influencer advertising expertise, knowledge, and providers for the world’s main manufacturers, immediately unveiled the subsequent technology of BrandGraph®, the social media intelligence platform. This newest technology of BrandGraph is tightly built-in with IZEAx Unity Suite, which additionally obtained a number of upgrades and new options accessible immediately.
Key enhancements to the BrandGraph providing embody:
Full TikTok Platform Assist
A primary in aggressive benchmarking, BrandGraph studies now embody TikTok content material, as do model profiles, BrandGraph tendencies, and the opposite new instruments introduced immediately.
BrandGraph Examine allows entrepreneurs to benchmark social media exercise amongst manufacturers throughout the complete BrandGraph Universe. The Examine characteristic supplies a slew of comparability data-sets (together with a breakdown of key social media content material statistics), identifies influencers, benchmarks engagement charges, and extra.
Instance : Benchmark the manufacturers Ford vs. Pepsi vs. Dunkin’ vs. CVS
Themes are ‘tremendous classifiers’ that allow BrandGraph to attach wildcard manufacturers, classes, mentions, key phrases, hashtags – even emoji – collectively right into a singular idea for identification and classification. Themes are used to contextually group content material and supply insights each inside BrandGraph and throughout the IZEA software program ecosystem.
Instance : The online game theme consists of over one thousand identifiers together with sport titles (Fortnite), sport consoles (XBOX), sport streaming (Twitch), sport hashtags (#gamergirl)
BrandGraph is now in a position to present insights associated to the content material being produced a couple of model. This info can be utilized by entrepreneurs to higher perceive the ‘content material tradition’ of their very own model or a competing model.
Example : Jeep has a excessive focus of influencers posting about tenting, pictures, sunsets, and the army. Tesla influencers publish extra about area journey, memes, client electronics, and local weather change.
Model-produced Content material
BrandGraph now supplies entrepreneurs with a instrument to see the content material themes of posts made by manufacturers themselves. This instrument can be utilized to rapidly view content material methods for aggressive or collaborative analysis, just like influencer profiles in IZEAx.
Instance : BrandGraph programmatically recognized that Lego has shared content material to advertise Star Wars, Nintendo, and Nasa.
A wholly new providing, the BrandGraph 500 is a real-time, continually-updated record of the highest manufacturers in BrandGraph, ranked by the quantity of social media content material being created about them. This industry-first characteristic evolves as new manufacturers are added to the BrandGraph Universe and is viewable in month-to-month increments. Manufacturers can now see not solely their rating in opposition to rivals, however the model universe at-large, all curated programmatically by IZEA expertise.
Instance : Star Wars jumped 17 spots to #6 within the month of Might on account of Might 4th associated content material.
For extra details about IZEAx go to : https://izea.com/brandgraph/
All product names, logos, and types are property of their respective homeowners. All firm, product and repair names used on this press launch and BrandGraph are for identification functions solely. Use of those names, logos, and types doesn’t indicate endorsement or partnership.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier on-line market that connects entrepreneurs with content material creators. IZEAx automates influencer advertising and customized content material improvement, permitting manufacturers and businesses to scale their advertising applications. IZEA creators embody celebrities and accredited journalists. Creators are compensated for producing distinctive content material similar to lengthy and quick kind textual content, movies, images, standing updates, and illustrations for entrepreneurs or distributing such content material on behalf of entrepreneurs by their private web sites, blogs, and social media channels. Entrepreneurs obtain influential content material and interesting, shareable tales that drive consciousness. For extra details about IZEA, go to https://izea.com/.
Secure Harbor Assertion
All statements on this launch that aren’t based mostly on historic truth are “forward-looking statements” throughout the which means of Part 27A of the Securities Act of 1933, as amended, and Part 21E of the Securities Alternate Act of 1934, as amended. For IZEA’s full protected harbor assertion, please go to https://izea.com/safe-harbor-statement/.
- Model Integration into IZEAx Unity Profiles
- BrandGraph Creator Pursuits