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Creator of H-E-B’s Spurs commercials leads local ad campaigns

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By Staff , in Video Marketing , at June 9, 2021


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The marketing guru behind H-E-B’s commercials with the Spurs is leading new advertising campaigns for five local organizations.

The Witte Museum, Texas Beer Company, Morgan’s Wonderland Inclusion Foundation, Janicek Law, and Rubiola Realty & Mortgage are the first clients for Cory Basso’s new independent marketing agency.

Basso is best known in San Antonio for his work with H-E-B. Since 2004, he has spearheaded the San Antonio-based grocery store chain’s commercial series with Spurs players.

The commercials, written by an ad agency in Dallas, were a runaway success that generated national coverage. The NBA at one point sent tapes of the H-E-B spots to other teams as an example of a successful partnership with a local sponsor.

Basso said even though H-E-B is not the biggest sponsor of the Spurs, research shows that people think it is. The same campaign has been extended to Houston, where the commercials feature stars from the NFL’s Texans and Major League Baseball’s Astros.





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