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Binge CMO to move up advertising and marketing and development for Paramount+ streaming service

Louise Crompton Louise Crompton has switched Binge for the ViacomCBS community and is to move up advertising and marketing for…

By Staff , in Video Marketing , at May 31, 2021


Louise Crompton
Louise Crompton

Louise Crompton has switched Binge for the ViacomCBS community and is to move up advertising and marketing for its new-look subscriber-based media streaming service, Paramount+.
 

An organization spokesperson confirmed Crompton has joined the Paramount+ workforce as regional VP advertising and marketing and development. Crompton has spent the final two years increase the Binge streaming service in Australia, which formally launched final Might and is owned by Streamotion.  

Previous to this, she spent greater than 9 years with the Expedia Group, initially as a senior advertising and marketing supervisor earlier than being promoted to director of promoting for A/NZ. Her resume additionally consists of company aspect roles with One Digital and SP Partnerships.  

Final week, ViacomCBS Australia and New Zealand introduced the Paramount+ subscription video streaming providing would arrive on Australian shores on 11 August 2021. The brand new service sees the group rebranding its 10 All Entry providing.
 

In accordance with the corporate, Paramount+ will supply wealth of premium leisure content material together with packages from CBS, Comedy Central, MTV, Nickelodeon, Paramount Footage, Smithsonian Channel and Sony Footage Tv. The service is priced at $8.99 per thirty days and consists of greater than 20,000 gadgets.
 





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