Detroit-made Faygo Beverages got a shoutout in Billie Eilish’s most recent music video “Lost Cause.”
The eight-time-Grammy Award-winning artist can be seen singing and dancing around with a group of friends during a slumber party, enjoying the original orange Faygo drink along with other snacks like chips, cereal and fruit snacks.
The company is aware of the beverage’s inclusion in the music video, said Faygo marketing manager Dawn Burch.
“We actually did not know about it beforehand and were surprised to see it so prominently featured,” Burch said. “It’s always exciting for us to see people supporting the brand, and having such a large artist display Faygo is a big deal.”
The music video, released Wednesday, now has more than 20 million views.
The orange drink can first be seen in the background around the 3-second mark, and then again multiple times throughout the video. However, the Faygo logo is unmistakable as Eilish grabs the beverage and drinks it at around 32 seconds.
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“It looked like there were Crème Soda and Grape glass bottles in the background of a few frames, as well,” Burch said.
“Lost Cause” is the fourth single from Eilish’s upcoming album, “Happier Than Ever.”
“We’ve had a few artists feature or include Faygo in a variety of ways,” Burch said. “We don’t know yet how Billie Eilish knows about the brand, but would love to find out! Faygo isn’t a big brand on the West Coast, so it’s very cool that she knows about us and decided to include Faygo.”
Contact Nour Rahal: [email protected] and follow her on Twitter @nrahal1.
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