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Billie Eilish drinks Detroit’s Faygo in ‘Lost Cause’ music video

Detroit-made Faygo Beverages got a shoutout in Billie Eilish’s most recent music video “Lost Cause.”  The eight-time-Grammy Award-winning artist can be seen…

By Staff , in Video Marketing , at June 6, 2021


Billie Eilish

Detroit-made Faygo Beverages got a shoutout in Billie Eilish’s most recent music video “Lost Cause.” 

The eight-time-Grammy Award-winning artist can be seen singing and dancing around with a group of friends during a slumber party, enjoying the original orange Faygo drink along with other snacks like chips, cereal and fruit snacks.

The company is aware of the beverage’s inclusion in the music video, said Faygo marketing manager Dawn Burch.

“We actually did not know about it beforehand and were surprised to see it so prominently featured,” Burch said. “It’s always exciting for us to see people supporting the brand, and having such a large artist display Faygo is a big deal.”

The music video, released Wednesday, now has more than  20 million views. 

The orange drink can first be seen in the background around the 3-second mark, and then again multiple times throughout the video. However, the Faygo logo is unmistakable as Eilish grabs the beverage and drinks it at around 32 seconds.  

Faygo original orange flavor

More: Which Faygo flavor would you keep? Debate takes Detroit social media by storm

More: Billie Eilish to play in Detroit as part of 2022 tour for ‘Happier Than Ever’

“It looked like there were Crème Soda and Grape glass bottles in the background of a few frames, as well,” Burch said.

“Lost Cause” is the fourth single from Eilish’s upcoming album, “Happier Than Ever.”



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