Video has always been a powerful marketing tool, from the very first TV commercials to modern personalized video messaging. It attracts, retains, and converts viewers much better than text and images, since it addresses several senses at the same time. So if video marketing isn’t already on your list of marketing tools, it’s time to rethink your strategy.
Nowadays, promotion is an integral part of such a company’s work, that’s why corporate video production services are becoming even more popular. That is why, according to Wyzowl statistics, 63 percent of businesses are using video content marketing, and another 82 percent feel that it has become an essential part of their strategy. So, if you are interested in video production for your company, visit this site to have a business video meeting all your requirements and showing your corporate video production from the most favorable perspective.
So, here are some advantages of using video for your business.
1. Exciting Overview of a Product
If you are promoting a complex product to the market, a video will allow you to reach and convey more useful information to the target audience in no more than a couple of minutes. Videos can visually demonstrate to potential customers the action of a product or service, as well as clarify the most important nuances much faster and more efficiently than familiar text content. In addition, this marketing technique allows you to entertainingly tell about rather boring things and present the advantages of the offer in the most favorable light.
For example, if your company offers online services or software, you can even use an instructional video to demonstrate the functionality of the product better than a promotional video. Video provides interaction even with the most passive part of visitors as watching a video is easier for many of them than reading text information.
2. Increased Customer’s Loyalty
Most people respond positively to emotional cues, and if your video is truly valuable and emotional to customers, they will respond positively to it.
In some cases, your products can be so cool that it would be a real sacrilege to limit yourself to text and images to describe all of its benefits. It is in such situations that it is important, possible and necessary to use video. If your company offers really exciting things, use a video landing page to properly present your offer and convince potential customers that the product is vital for them.
3. High Conversion Rates
Statistics show that videos and other visual content that grabs the eye of the visitor increases traffic and conversion rates. According to a study published by CopyPress, 51.9% of surveyed marketers around the world believe video provides the best return on investment (ROI). Another study by Forbes Insights among executives shows that 60% of respondents watch video before reading text. Such content creates interaction and creates an emotional connection between the company and the customers.
4. Video as Entertainment Content
Most users still classify videos as entertainment content. And entertainment can attract a fairly large part of the audience. An enthusiastic customer is more likely to move lower in the sales funnel than a bored visitor.
Why is this happening? There are a number of emotions that more strongly motivate users to click, view photos or videos on your pages, and remember the information they receive.
A video clip, like nothing else, is able to successfully fulfill an important mission on the way to increasing conversions – to interest potential customers. If you can capture and hold the attention of your target audience, then converting them into real buyers will become much easier.
5. Emotional Response
Video will provide you with a unique opportunity to turn your business and product into something that can give users emotions. According to Forrester Research, one minute of video is worth roughly 1.8 million words. Given the value of visual content, it’s easier to understand why marketers love posting videos.
Besides, 64% of users are more likely to buy a product after watching a video about it.
Web pages with video get more interactions. The average visit to a text-to-image site lasts only 43 seconds, while the video increases this figure to 5 minutes and 50 seconds.
6. Impact on Customer’s Behavior
Video not only encourages visitors to spend more time on the landing page, but also influences their psychology. According to neuroscience, when we look at the lecturers or the characters in the video, it activates the fusiform face area (FFA), which is responsible for recognizing faces. Which, in turn, raises the level of our attention.
Therefore, our brain automatically pays more attention to watching videos than any other content. The reason is that the brain is trying to figure out if the characters in the video are familiar to us. Therefore, by virtue of physiology, videos are more captivating to us. The FFA area is also directly related to our emotions, so we not only try to recognize faces, but also begin to form social and informational connections at a much deeper level.
The very fact of a moving image allows you to capture and focus your visitors’ attention on what you need. Our brains are programmed to pay attention to noise and movement, so when our auditory and visual sensations are stimulated, our attention is enhanced.
7. Increased Brand Awareness and Credibility
Corporate video can enhance the brand’s credibility. We already know that users want more video content, so creating it can certainly improve your brand experience. At the same time, polls show that higher quality videos improve brand reputation, while lower quality videos create negative perceptions among consumers. What’s more, video marketing can help you improve your company’s reputation by creating respectable overview videos, Q&A sessions, humorous videos, and more to help eliminate any negative reviews that may be associated with your company.
Besides, videos are one of the most common forms of content, and the vast majority of users may share a branded video with a friend via social media. This effectively means that people who follow your company are much more likely to share if you post engaging videos instead of text content. It’s also good to know that word of mouth is still one of the most effective forms of advertising, so new users are much more likely to listen when a friend has shared about your business.
So, if you don’t want to miss out on potential clients because your competitors are making their brand more memorable for clients, think about corporate video production as it is a smart way to grow your business.