VERB Provides Former QVC Government to the Management Group of

NEWPORT BEACH, Calif. and SALT LAKE CITY, April 18, 2022 (GLOBE NEWSWIRE) — Verb Expertise Firm, Inc. (Nasdaq: VERB) (“VERB” or the “Firm”), the chief in interactive video-based gross sales enablement functions, together with shoppable livestream video, right this moment introduced that QVC veteran producer John Rizzo has joined the administration workforce of MARKET, VERB’s livestream purchasing platform. As MARKET’s SVP of Content material and Model Partnerships, Mr. Rizzo brings intensive expertise in direct-to-consumer advertising and marketing by means of livestream purchasing manufacturing, together with artistic content material improvement, in addition to executing gross sales methods for constructing strategic partnerships with shopper manufacturers.

Mr. Rizzo spent over 21 years at house purchasing community QVC as Government Producer. Throughout his tenure, he produced over 30,000 hours of livestream purchasing programming, producing gross sales of over $5 billion. He additionally led the launch, oversaw manufacturing, and managed the reside broadcast and content material for QVC2, the net livestream purchasing initiative of QVC, scaling it to $300 million in annual gross sales.

Most just lately, Mr. Rizzo served as Vice President, New Enterprise Improvement and Manufacturing, at LifeBrands, a multi-platform direct response media company that makes a speciality of constructing manufacturers and creating progress methods for purchasers by means of tv retailing on QVC and HSN, and on-line digital video channels, together with Amazon. At LifeBrands, Mr. Rizzo was answerable for strategic partnerships and enterprise improvement, in addition to producing all artistic belongings for purchasers.

He has labored with purchasers similar to Apple, Martha Stewart, Isaac Mizrahi, Rachael Ray, Property Brothers, Spanx, Ugg, Beats by Dr. Dre, Tommy John Underwear, Shark Tank’s Lori Greiner, Josie Maran Cosmetics, Wander Magnificence, and Doll 10 Cosmetics, amongst many others.

“We’re thrilled to draw an expert of John’s caliber and expertise to the MARKET workforce,” stated Rory J. Cutaia, CEO of VERB. “John brings unrivalled experience in livestream purchasing and direct-to-consumer advertising and marketing to our purchasing platform. I’m assured that his management and steering in artistic content material and livestream purchasing manufacturing will assist make sure the success of MARKET, and that his current marquee model relationships, in addition to his expertise in creating new ones, will speed up our progress. With the addition of John, we proceed to assemble a very world-class management workforce for MARKET.”

“Upon seeing the MARKET platform, I used to be satisfied that this was a possibility I couldn’t let go,” stated John Rizzo. “Livestream purchasing is clearly the course the world goes, and VERB’s revolutionary platform is stable – miles other than others I’ve seen. I’m excited to be part of MARKET and look ahead to leveraging my expertise and relationships to drive its progress.”

MARKET is a 24/7, multi-vendor, livestream purchasing platform designed to host simultaneous livestream purchasing classes by shopper manufacturers, big-box shops, boutiques, celebrities, content material creators, and influencers promoting services and products throughout quite a few classes. MARKET has been in mushy launch for a number of months, throughout which the Firm has been actively soliciting distributors, manufacturers, creators and influencers, qualifying them, onboarding new and beforehand chosen distributors, helping them in establishing their storefronts, product stock and digital belongings, in addition to coaching them on easy methods to use the platform, teaching them with finest practices in promoting in entrance of the digicam, and in addition connecting them with skilled hosts to reinforce the livestream expertise in the event that they so select. A collection of festivals – giant occasions with a number of distributors underneath particular themes targeted on meals and beverage, wellness, style and cosmetics – is deliberate for this summer season, marking the official, public launch of the MARKET platform.  

About VERB

Verb Expertise Firm, Inc. (Nasdaq: VERB), the market chief in interactive video-based gross sales functions, transforms how companies appeal to and interact prospects. The Firm’s Software program-as-a-Service, or SaaS, platform is predicated on its proprietary interactive video expertise, and is comprised of a set of gross sales enablement enterprise software program merchandise supplied on a subscription foundation. Its software program functions are utilized by tons of of 1000’s of individuals in over 100 nations and in additional than 48 languages. VERB’s purchasers embody giant sales-based enterprises in addition to small enterprise gross sales groups, together with the gross sales and advertising and marketing departments {of professional} sports activities groups. Of observe is its forthcoming MARKET, a multi-vendor, multi-presenter, livestream social purchasing platform on the forefront of the convergence of ecommerce and leisure. With roughly 170 staff, the Firm is headquartered in American Fork, Utah, and in addition maintains places of work in Newport Seaside, California. 

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