There’s A New Means To Create Customized Columns In Google Advertisements

Google Advertisements customized columns present the flexibleness to increase experiences with extra of the information factors your particular person enterprise cares about.

Now, Google is supplying you with much more choices when creating customized columns. Let’s take a deeper take a look at the brand new adjustments.

New Google Advertisements Customized Column Options

The enlargement of customized columns now lets you carry out the next:

  • Embrace spreadsheet capabilities
  • Calculate and evaluate metrics throughout date ranges
  • Reference different customized columns in a system
  • Add extra non-metric columns in your system, together with columns like Marketing campaign identify, Funds, and extra
  • Make the most of new column codecs like “Textual content”, “True/False”, and “Date”
  • Apply a number of filters to at least one system
  • Filter by customized variables for conversions

Right here’s an instance of how your customized columns will show at an outline stage:

An example of where custom columns show in Google Ads.Picture credit score:, April 2022

Spreadsheet capabilities will permit you to create columns based mostly on “IF” statements, for instance. The complete categorized listing of spreadsheet capabilities you’ll be able to add are:

  • Arithmetic
  • Logic
  • Textual content
  • Date

Customized Columns Availability

Google notes that the customized columns you create will likely be out there in different reporting instruments. These embrace:

  • Report Editor
  • Dashboards in Google Advertisements

Being able to share customized columns with dashboards and reporting instruments can assist make your experiences extra refined and extra related to your audience.

How To Create A Customized Column

In Google Advertisements, click on on the “Columns” button above your marketing campaign overview (or advert group stage, whichever you’re going to be creating them at.

How to modify your custom columns in Google Ads.Picture credit score: screenshot taken by writer, April 2022

Then, click on on “Modify Columns”, and also you’ll be met with an choice to create “Customized Column”:

Where to create a custom column in Google Ads.Picture credit score: screenshot taken by writer, April 2022

Now, that is the place you’re in a position to get inventive. With customized columns, you will have (virtually) limitless choices to create metrics or columns that suit your wants.

You’ll have to enter a reputation on your customized column. You do have the choice to create description as nicely, as much as 180 characters.

When you’ve got a sophisticated metric you’re constructing, it will be useful to incorporate that info within the description.

Creating a new custom column from scratch in Google Ads.Picture credit score: screenshot taken by writer, April 2022

In case you’re new to creating customized columns, Google provides you completely different Components concepts to get you began. These are situated on the right-hand aspect of the screenshot above.


With customized columns, you’re now not restricted to the normal Google Advertisements choices.

Customized columns provide the freedom and suppleness to watch and report on metrics that take advantage of sense on your firm.

Customized columns are additionally a great way to prepare your campaigns, advert teams, and key phrases based mostly on the inputs of your columns.

Have you ever used customized columns but? How do you employ them to benefit? We’d like to listen to!

Supply: Google Advertisements Assist

Featured Picture: Menara Grafis/Shutterstock

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