Video advertising for dentists has been on the rise the final a number of years as social media sharing apps have develop into a extra fashionable and needed a part of advertising. The pandemic acted like gasoline on a flame, and there was a 20% to 30% improve in YouTube views. TikTok app downloads blew up.
Latest research of social habits present that when persons are locked of their homes with cell telephones, lots of them make TikTok movies. Video has develop into the primary sort of selling content material for many dental advertising specialists. Earlier than you get too far on this article, remember to obtain this TikTok and Instagram reels starter e-book.
Don’t be the final dentist to market with video
That is in all probability not new information, however virtually everyone seems to be consuming video on TikTok and Instagram reels. The stunning factor about video creation is that it’s not troublesome with the cell social apps which are obtainable. Now not do you need to shut down the workplace for a half day to permit a video manufacturing firm to shoot. It’s all fairly easy now. The manufacturing worth of your dental video advertising while you use these apps goes to be nice and it’s the kind of content material individuals wish to see.
Extra by Adrian Lefler
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Nobody needs to see scripted, stuffy, polished, dental movies. The individuals in your neighborhood who’re deciding on a dentist wish to see you and your workforce’s personalities. They wish to perceive who you might be and what you’re like. The movies you create utilizing TikTok, Instagram, and YouTube shorts will give individuals precisely what they need.
Some dentists imagine that TikTok and Instagram movies are for teenagers and the video content material would not meet the standard requirements of the apply. Within the final 5 years, the expectations of video high quality have modified. Customers wish to do enterprise with dental practices which are creating genuine and clear content material utilizing these apps. It’s time to get up to video advertising to your dental apply.
Is dental video advertising really efficient for dentists?
When TikTok launched a number of years in the past, we instantly noticed the potential for video advertising. We started creating tremendous cool trending concepts for our social media advertising purchasers. These dentists who caught the imaginative and prescient and have become concerned in cell video manufacturing constructed enormous on-line followings. In addition to discovering new sufferers by means of extra followers, which is a giant profit, it additionally gives the worth of social proof.
Social proof is a psychological phenomenon that impacts the way in which individuals make selections. Individuals are likely to shift their habits in favor of how others behave. What does this imply to your advertising? Think about if you happen to have been deciding between two dentists. The primary has 237 followers on Fb and 45 Google critiques. The second has 5,549 Fb followers and 1,057 Google critiques. With out every other info you’ll routinely assume the second dentist is a greater dentist. Discover that I stated “higher dentist” not “extra favored.” Higher social proof transfers to an assumption of top of the range dentistry.
Will a dentist have the ability to discover new sufferers with video advertising?
Millennials are between 26 and 41 years of age and make up the most important demographic on social media platforms reminiscent of TikTok and Instagram. Gen Xers (ages 41 to 56) have been steadily rising on TikTok as effectively. Lots of the previous ‘90s themes present up on TikTok in trending content material.
When you’re questioning whether or not TikTok and Instagram will help you discover new sufferers, ask your self if these two demographics are the viewers you need in your apply. If the reply is “sure,” then you must determine the way to begin creating video.
Why are TikTok and Instagram movies so fashionable?
Initially, the vertical format permits individuals to observe video with out tipping their digital camera horizontally. I’m a movie snob and might’t stand the vertical format, however I’m the minority.
It’s leisure on the fly
No boring dental advertising movies right here. These apps permit your entire video manufacturing cycle to occur at your fingertips. You possibly can shoot, trim video size, edit, overlay, filter, improve or lower quantity, add music and voice over, multi function easy course of. The simplicity of the app performance means you’ll be able to create extra content material, and it doesn’t price something besides a little bit of your time.
Video advertising is genuine
In at present’s digital world your content material have to be genuine or nobody will take note of it. The video advertising concepts on TikTok and reels are genuine and unscripted as a result of shoppers want genuine content material.
Video advertising is stylish
The algorithms within the social media platforms ship content material to viewers that they’re concerned about. What TikTok has discovered is that most individuals simply wish to be entertained. Specializing in leisure has helped TikTok develop into one of many quickest rising social media corporations ever. Your dental advertising efforts will enhance if you happen to leap on the trending bandwagon. Video traits unfold rapidly on social sharing platforms so that you wish to watch for brand spanking new traits.
Trending content material is straightforward to create since you don’t should provide you with the concept. Take into consideration how a lot time you spend discussing advertising concepts along with your workforce. Why not simply lean on what’s already fashionable by following social media traits?
You’ll find trending concepts on TikTok by scrolling by means of your private home web page and exploring the Uncover tab. You’ll find trending concepts on Instagram through the use of hashtags and the Discover web page. However one of the best place to seek out concepts for dentists is to subscribe to My Social Follow’s weblog. We’re continually looking out for traits that may work for dentists.
Video content material creation utilizing social media apps has been on the rise for years and it doesn’t seem like it would cease anytime quickly. Your sufferers would like to see you and your workforce in movies. And guess what? You are able to do this! When you haven’t began but, that is your alternative to get forward of the curve and be a part of ahead considering dentists who’re constructing their practices by means of video advertising.
Try this current video advertising interview with a TikTok dental account that has greater than 600,000 followers. We additionally recorded a video advertising webinar that you must discover helpful. Be sure you learn our DentistryIQ article that listed the highest TikTok dentists to comply with for advertising inspiration.