It isn’t too unusual to see app builders, earlier than the app is launched, to launch a weblog on the house web page of the app’s area title. That is achieved to realize traction on the area title earlier than the official app is definitely dwell. However will shifting the weblog off the house web page and changing that with the app particulars on launch affect the location’s total search engine marketing and rating in Google?
The reply is sure.
John Mueller of Google was requested this on Reddit the place the query was:
Will altering the house web page from the weblog web page to an app touchdown web page harm search engine marketing?
For some context, I nonetheless constructing the location; it has not launched. Proper now the location is only a weblog, which is performing as an MVP for an app I am designing. Ultimately, the house web page will act as touchdown web page for the precise app.
Will having the house web page simply be the weblog for now, however change it to the touchdown web page sooner or later, harm the search engine marketing?
John Mueller’s response:
Certain it’s going to change “search engine marketing” (no matter you contemplate that to be), but when the app is what you need folks to do, then deal with that.
However does that imply you should not attempt to construct out the area title of an app or product earlier than it formally launches? I would not say it signifies that. It signifies that the rankings and search engine marketing will change when you swap out the pages. It’d make sense extra to construct a coming quickly kind of residence web page, with a weblog on the internal construction. You’ll be able to present weblog posts on the decrease portion of that residence web page and possibly even decrease these weblog posts down on the web page when the official app web page launches. However increase the area title with content material related to the general app isn’t a foul technique – it’s in all probability really helpful.
However but, making drastic adjustments to the content material of the house web page will affect how that residence web page ranks in Google Search.
Discussion board dialogue at Reddit.