Quantzig Reveals Factors Impacting the Future of Social Media Marketing

LONDON–(BUSINESS WIRE)–Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest article on the factors impacting the
future of social media marketing.

Over the past decade, social media platforms have evolved to become a
multi-billion-dollar company. They have a tremendous impact on each
domain of our life. Also, over time, these platforms have witnessed a
gradual shift from personal interactions to business interactions.
Consequently, companies have started focusing more on providing new and
better experiences for the users to keep them engaged with the brand.
This gradual shift has led to the growth of social media marketing

“Today, brands need to leverage private networks to implement their
social media marketing strategy as the number of people using private
messaging services have surpassed the popular public platforms like
Facebook and Twitter,”
says a social media marketing expert from

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Factors impacting the future of social media

Conversational marketing

One-way communication is losing its steam. Consumers now prefer content
that is more engaging and conversational. Chatbots are an effective way
for brands to keep users engaged. Although engagements in social
channels are declining, chatbots that are customized to meet the needs
of a particular individual are witnessing a higher adoption among
companies. Chatbots are designed to provide uniquely captivating and
entertaining experiences to customers. The data obtained from chatbot
conversations helps businesses to store customer information and utilize
it to provide actionable insights. Request
a proposal
to know more about our portfolio of social media
analytics solutions.

Content overload

Despite the presence of more online content, the consumption of online
content at present has shown no upward trend. Businesses wishing to
stand out in this market need to define a social media marketing
strategy that connects with the consumers and eventually converts them.
Additionally, brands willing to sustain themselves in this market must
keep themselves constantly updated on the new content channels and
leverage capabilities like VR and chatbots. This would help brands in
making positive impressions on the minds of customers rather than
bombarding them with boring content. To gain more insights into the
social media marketing strategies followed by different companies,
for more information.

Virtual spaces

Facebook introduced its virtual space to the world in the year 2017.
Though the technology will take some time to come to mainstream, it gave
an insight into what the convergence of VR and social media will look
like. This technology will provide exciting opportunities for marketers
in the coming years. However, companies might face difficulties in
inducing a customer to get to their product’s landing page or any of the
promotional content. Still, technologies such as VR will surely gain the
attention of consumers. To know more about future of social media

view the complete article here!

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For
more information on our engagement policies and pricing plans, visit:

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