Monday, February 6, 2023

Unfortunately, the average human attention span is getting shorter and shorter. With ample stimulation from notifications, apps, videos, and content, consumers will quickly scroll away from your ads if you don’t grab their attention.

One excellent way to ensure you’ll get their attention is with short videos, a trend that took off in recent years and will be heavily utilized in 2023. There’s no denying that TikTok is one of the more popular social media platforms. This video platform has emphasized the relevance of short, informational videos that get users’ attention and teach them something new.

For cannabis brands, making short, entertaining, and/or informational videos about a brand, product, or service will give your social media game a serious advantage. Bonus points if you nail aesthetics.

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