Media.Monks expanded its capabilities previously 12 months throughout content material, information/digital media and know-how providers. By means of its Social Innovation Lab, a devoted group throughout the Social.Monks workforce that retains a watch on the newest social media tendencies, the company tracks rising consumer behaviours and platform options and checks newly fashioned methods in-house.
This offers its workforce first-hand information of how one can navigate developments in social as they occur, then translate these learnings right into a concrete, actionable and contemporary social technique for manufacturers.
It fashioned a partnership with Amazon Trend EU in 2021, tasked with rising its social media viewers and planning content material creation, which led to the company changing into the model’s social company of report. Campaigns throughout 2021 included TikTok’s celebration for Pleasure Month. #FreeToBe was a world rallying cry that featured 4 livestreams starring iconic hosts like Kesha, with musical performances from singers together with Willow, Anitta and a partnership with LA Pleasure.
2021 additionally noticed the mixing of two of the world’s greatest social-first companions, IMA and Circus Advertising, right into a single workforce dedicated to social excellence. The workforce has scaled up across the globe, leveraging worldwide experience and factors of view to ship genuine, hyperlocal content material. The company additionally launched the S4 Fellowship Program, which goals to empower distinctive school graduates as they make their mark in shaping the trail of technological innovation in promoting and advertising.
Sliver: We’re Social, UK
Bronze: M&C Saatchi, Indonesia
Kingdom Digital Options, Malaysia
Take me again to Marketing campaign’s International Company of the Yr Awards winners checklist