Singing Machine Launches New E-Commerce Web site


New Omni-Channel Distribution Meant
to Enhance Margins, Streamline B2C Gross sales Course of

Fort Lauderdale, FL, Could 02, 2022 (GLOBE NEWSWIRE) — The Singing Machine Company, Inc. (“Singing Machine” or the “Firm”) (OTCQX: SMDM) – the worldwide chief in client karaoke merchandise right this moment introduced it has launched a brand new e-commerce website with the deal with omni-channel advertising and marketing method to rising its direct-to-consumer enterprise.

Coming off the heels of Singing Machine’s viral TikTok success with its Carpool Karaoke Microphone, Singing Machine has launched a brand new e-commerce website, http://www.singingmachine.com, to replicate the Firm’s new strategic initiative to market and promote its merchandise on to customers.

The Carpool Karaoke Microphone loved huge product adoption, together with lots of of social media posts that went viral, producing greater than 250 million views. As a consequence of this excessive improve in natural influencer promotion, the Carpool Karaoke Microphone realized vital direct-to-consumer gross sales. Since then, the Firm has been making ready an overhaul of its B2C capabilities, together with its e-commerce platform, and all associated success capabilities to straight assist a extra strong omnichannel method.

This new omnichannel method straight compliments the Firm’s long-standing conventional retail advertising and marketing technique. Because the market chief in dwelling karaoke, Singing Machine has established long-standing partnerships with most main retailers in North America akin to Amazon, Costco, Sam’s Membership, Goal, and Walmart and is represented in over 25,000 brick and mortar places across the U.S., producing over $50 million a yr in product sales in 2021.

Gary Atkinson, CEO, commented, “Our merchandise are enjoyable and produce pleasure to over 1,000,000 households a yr. There isn’t any higher technique to showcase this pleasure than by way of actual person generated content material on social media. Certainly one of Singing Machine’s core strengths has all the time been retail-focused distribution. This offers us a big aggressive benefit by way of our best-in-class retail partnerships. Nevertheless, as we noticed in our phenomenal TikTok success, we’re conscious that there are an more and more massive variety of customers whose purchasing habits happen completely on-line. These customers might by no means step foot right into a brick-and-mortar retailer, they usually demand various factors of buy when our merchandise pique their curiosity.”

“A part of our evolving gross sales technique is to drive social media centric, viral curiosity on our merchandise primarily by way of influencer and model ambassador activations. This naturally results in new and thrilling B2C alternatives for our staff. Our aim is to seize the eye of those web prospects wherever they store, which incorporates predominantly social media platforms and web search. Our new e-commerce web site and related B2C advertising and marketing methods are designed particularly to assist us improve conversion of gross sales and broaden our earnings margins inside this gross sales channel,” Mr. Atkinson concluded.

About The Singing Machine

Singing Machine® is the main supplier of karaoke merchandise to customers the world over. The Firm presents the business’s widest line of at-home and in-car karaoke leisure merchandise, which permit customers to discover a machine that fits their wants and ability stage. The Firm’s merchandise are bought in over 25,000 places worldwide, together with at well-known retailers akin to Amazon, Costco, Sam’s Membership, Goal, and Walmart. As essentially the most acknowledged model in karaoke, Singing Machine merchandise incorporate the most recent know-how and supply entry to over 100,000 songs for streaming by way of its cell app and choose WiFi-capable merchandise. To be taught extra, go to www.singingmachine.com.

Investor Relations Contact:Brendan Hopkins(407) 645-5295
[email protected]
www.singingmachine.com
www.singingmachine.com/traders

Ahead-Trying Statements
This press launch incorporates aheadwanting statements throughout the which means of the Non-public Securities Litigation Reform Act of 1995. Such aheadwanting statements are based mostly on present expectations, estimates and projections in regards to the Firm’s enterprise based mostly, partly, on assumptions made by administration and embrace, however should not restricted to statements about our monetary statements for the fiscal yr ended March 31, 2021. It is best to evaluation our threat elements in our SEC filings that are included herein by reference. Such aheadwanting statements communicate solely as of the date on which they’re made and the corporate doesn’t undertake any obligation to replace any aheadwanting assertion to replicate occasions or circumstances after the date of this launch.

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Supply: The Singing Machine Firm, Inc.

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