Writer Highlight: Stylight
Stylightis the world’s main on-line search platform that assist web shoppers in 16 international locations worldwide discover Trend, Magnificence & Design manufacturers. We interviewed Alyssa Leccese(Lead Companion Development Supervisor US/CA) to let you know extra in regards to the all-inclusive on-line purchasing platform.
Are you able to briefly introduce your self?
My identify is Alyssa Leccese, the Lead Companion Development Supervisor for the US and Canada. My background is in companion growth, retention and acquisition. In my present position, I’m accountable for Stylight’s growth throughout the US and Canadian markets.
Are you able to introduce Stylight and its core enterprise values?
Based in 2008, Stylight is the world’s main on-line search platform for Trend, Magnificence, and Design. We assist web shoppers in 16 international locations worldwide search greater than 1,500 on-line retailers directly and evaluate costs of greater than 50k manufacturers. With one straightforward click on, the customers that present an curiosity in our companions’ merchandise are redirected to their on-line store’s web page. Our customers merely proceed with their order on the companion’s web site, rising direct gross sales, site visitors, and model consciousness for his or her enterprise.
Inform us extra about your viewers and what sorts of advertisers do you’re employed finest with?
We’re lively in 16 markets with 160 million yearly consumers. Our customers are, on common, 65% feminine and 35% male, with the very best share between ages 25-34. Virtually half (49%) of them are searching for premium or luxurious manufacturers on Stylight. By way of our pre-qualified site visitors, we are able to supply our companions a mean return on funding of 4. Our core verticals are Trend, Magnificence, and Design.
What’s the most enjoyable time of 12 months for you as a enterprise?
Probably the most thrilling time for our enterprise positively is the top of the 12 months: many manufacturers & retailers are in search of for added visibility in the course of the vacation season and due to this fact wish to collaborate with us. Conserving in thoughts the completely different wants of our companions throughout this very aggressive time, we additionally developed a variety of particular placements to extend their gross sales and visibility. We, for instance, supply Christmas Reward Guides for manufacturers prepared to place their model by way of storytelling options, but additionally options in our Seasonal Gross sales Touchdown Web page for these extra enthusiastic about concentrating on discount-savvy customers.
What’s one enjoyable reality about Stylight?
We’re a crew of greater than 100 individuals coming from greater than 25 million nations throughout the globe, and one enjoyable reality about it’s that there’s not a single crew moreover our HR division the place all crew members converse the identical mom tongue.
What would you say are the largest advantages for an advertiser working with Stylight?
We provide product itemizing on our website, enabling manufacturers & retailers to amass new consumers, develop their income and attain their full market potential. We provide extra visibility to our companions by particular placements which spotlight their merchandise for seasonal occasions in addition to all 12 months spherical. Lastly, we provide promoting options, together with a wide range of branded content material choices to our valued companions in addition to to companions not on Stylight.
What makes Stylight an thrilling firm?
Stylight is an thrilling firm as a result of we’re partner-first and solutions-based. We’re centered on the success of our companions by serving to them purchase new consumers and increase income by product listings and content material placements.
Any thrilling plans arising within the subsequent 12 months?
Completely! We’re presently engaged on thrilling consumer interface enhancements. I do know UI is commonly seen as extra customer-oriented than business-oriented, however we’re satisfied that by providing an expertise as flawless as potential to our customers, their prequalification will improve; and we’ll due to this fact carry even higher outcomes for the manufacturers and retailers listed on Stylight.
The place do you suppose is the affiliate area heading to within the subsequent 12 months and what are the primary market disruptions?
Online marketing will proceed to develop as consumers proceed to work together with the digital world by way of Social Media and Ecommerce. We have for instance seen an actual growth for livestream purchasing within the final couple of years, and influencer advertising retains gaining momentum as effectively, so it is honest to count on social commerce gross sales to thrive within the subsequent decade. I may think about that inside online marketing packages, some sectors will expertise vital development. Trend in fact comes top-of-mind when pondering of online marketing, however we are able to count on sports activities and sweetness to flourish within the subsequent couple of years.
Is there the rest you would like our advertisers to know?
We provide a 4-week trial interval to all new companions, enabling them to check our platform and ensure that it matches their wants. We even have an unique supply for brand spanking new companions: attain out to us if you wish to know extra about it!
Alyssa Leccese, Lead Companion Development Supervisor US/CA at Stylight
A giant thanks to Alyssa, for this very informative Interview!
Do you wish to set up a partnership with Stylight? Don`t hesitate to contact us >>