Open Affect Launches Go Prism Self-Serve SaaS Resolution, an Modern Influencer Advertising and Insights Software for Social Media Entrepreneurs

Go Prism is the Proprietary Social Intelligence Platform for Model Security, Influencer Discovery, Efficiency Benchmarking, and Aggressive Insights

LOS ANGELES, January 21, 2022–(BUSINESS WIRE)–Open Affect, a worldwide influencer advertising platform, has introduced the launch of Go Prism, a proprietary creator advertising traits and insights software that leverages revolutionary AI-powered content material evaluation and cross-channel knowledge to assist manufacturers make higher choices in the case of influencer advertising.

This press launch options multimedia. View the total launch right here:

Go Prism (Graphic: Enterprise Wire)

The Aggressive Insights, Efficiency Benchmarks, and Model Security options have been a game-changer for us as we glance to earn RFPs from main retail manufacturers,” mentioned Alden Reiman, CEO and Founding father of The Reiman Company.

Powered by AI, together with an evaluation of over 100 billion knowledge factors, Go Prism analyzes over 421 million distinctive items of content material, 87 million hashtags and mentions, and 1 million high-caliber creators throughout all main social media platforms.

Go Prism is a content material and knowledge useful resource for manufacturers to seek out knowledge and qualitative evaluation of insights and traits to assist advance influencer and creator advertising packages. Key options embody:

  • Model security audits: Model security is a giant concern for all entrepreneurs who work with creators. Our software flags doubtlessly dangerous content material from an influencer and makes it straightforward for entrepreneurs to shortly and simply take a deeper look. We flag the next content material: Sexual Content material, Alcohol, Medication, Faith, and Offensive Language/Profanity.

  • Aggressive Evaluation: Create customized aggressive studies throughout any business to research or showcase a model’s relative influencer efficiency, the share of voice, and engagement analytics. Monitor which items of content material are working with opponents, uncover top-performing posts, and monitor sponsored posts by business.

  • Influencer discovery: Utilizing a database of over one million high-quality creators to find the best creators for any marketing campaign, the influencer search software permits customers to construct customized lists, leverage AI to floor hard-to-find creators, kind and filter primarily based on customized standards, and consider creator Model Security Scores.

  • Influencer Viewers Knowledge: View an in depth breakdown of creators’ viewers demographics, from age to geography to the scale of their viewers/following.

Most entrepreneurs are nonetheless struggling to determine precisely what to do or who to work with in the case of influencer advertising, and that drawback is just rising as extra creators, platforms, and options emerge,” explains Eric Dahan, Cofounder/CEO of Open Affect.

Most social measurement instruments for influencer identification solely provide a primary, tip-of-the-iceberg evaluation of macroscopic business traits. Go Prism cuts by the noise of social media to supply actionable insights, permitting manufacturers and companies to higher monitor influencer advertising business traits and finally, make higher funding choices,” Dahan provides.


Go Prism, a proprietary social intelligence platform, leverages revolutionary expertise and evaluation, in addition to cross-channel knowledge units, to present manufacturers entry to social insights on demand. It cuts by the noise of social media to supply actionable insights, permitting manufacturers to find out aggressive benchmarks, perceive marketing campaign efficacy, and make extra knowledgeable choices round focusing on and spend.

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Richard Laermer
[email protected]
212-741-5106 X 216

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