Moms have typically been known as the sunshine of the house however they’re additionally each household’s anchor––one who’s giving care, love, and most of all, power to each member, particularly their youngsters.
This Could, Jollibee and its artistic company McCann Worldgroup have fun the power and selflessness of all moms by means of a poignant and heartfelt Kwentong Jollibee Mom’s Day particular video that reveals how moms proceed to bravely face challenges for his or her household’s welfare. They continue to be, always, sturdy, resilient, and selfless.
“Youngsters study to deal with setbacks and struggles from their moms. It’s not an exaggeration to say that we take our power from our mothers,” mentioned Francis E. Flores, advertising and marketing head, Jollibee International & Jollibee Philippines. “By way of them, we discover ways to take care of small hiccups and minor annoyances like being afraid of storms to larger challenges like accidents and illness.”
“With this particular Mom’s Day video, we at Jollibee need to thank our moms for exhibiting us the best way to love endlessly and the best way to be sturdy sufficient to face the challenges of on a regular basis life,” he added.
Set to the heartwarming tune of Ben&Ben’s “Ilang Tulog Na Lang”, the video, impressed by a real story reveals the little issues that convey how moms are at all times there for his or her households. It highlights how mothers bravely face challenges for his or her households–and regardless that they’re additionally afraid, what rises to the floor is the necessity to guarantee their households’ security and happiness.
“Each Kwentong Jollibee might have totally different tales however at its core, it’s the identical: it’s all about love and household, and it’s all tied collectively by true tales and experiences. That’s what makes each movie universally interesting,” mentioned director Joel Ruiz. “This Mom’s Day video is not any totally different. But it’s a lot extra particular as a result of whereas directing this movie, it felt like I used to be additionally paying tribute to my very own mom and every little thing she did for our household.”
Ruiz beforehand directed the Kwentong Jollibee Valentine Collection Homecoming (2018), Proposal (2019), and the Father’s Day 2019 particular video, First Love.
“Once we take into consideration our moms we take into consideration their love and the way they’re essentially the most fearless folks we all know. It’s with that fact that we created this quick movie: it’s a tribute to the power of a mom’s coronary heart, which she passes on to the folks she loves,” mentioned Sid Samodio, govt artistic director, McCann Worldgroup.