Matt Clough named an web optimization and operations editor


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Head of Curation and Platforms Coleen O’Lear and web optimization and Operations Editor Bryan Flaherty:

We’re thrilled to announce that Matt Clough is becoming a member of The Washington Publish as an web optimization and operations editor. On this function, Matt will create methods to broaden audiences by means of search, accomplice with reporting groups across the newsroom to amplify our greatest work, and assist broaden the newsroom’s understanding of web optimization, recirculation and digital greatest practices.

Matt involves us from the Publish and Courier in South Carolina, the place he led development and viewers methods for the Charleston-based newspaper’s statewide enlargement. In that function, he carried out content material audits and educated newsrooms in Columbia, Greenville and Myrtle Seaside on digital greatest practices together with headline writing, web optimization and learn how to use knowledge to tell protection selections. Earlier than that, he led the paper’s viewers group, which throughout his tenure earned South Carolina Press Affiliation awards for greatest use of social media and innovation.

Matt’s profession has been rooted in understanding and serving digital audiences and creating merchandise to achieve them, which has included serving to launch newsletters resembling Holy Metropolis How-To, a information for brand new residents transferring to Charleston, and Hurricane Wire, a pop-up e-newsletter offering weekly and breaking information updates throughout hurricane season. He additionally wrote the famed Bubba Gump Shrimp tweet that grew to become the idea for a Mashable article on local weather change existential dread.

After incomes bachelor’s levels in journalism and English from the College of Kansas in 2017, he was a Dow Jones modifying intern on the Kansas Metropolis Star earlier than becoming a member of the Publish and Courier.

In his spare time, Matt enjoys working, swimming and studying. A proud Kansan, Matt could be discovered each Sunday within the fall cheering on his beloved Kansas Metropolis Chiefs.

Please be part of us in welcoming Matt. He begins Monday.





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