Lazada and UiTM collaborate to empower younger entrepreneurs by way of Lazada4Youth


Lazada Malaysia and Universiti Teknologi MARA (UiTM) signed a Memorandum of Understanding (MOU) to launch Lazada4Youth, an initiative which goals to advertise digital entrepreneurship and innovation amongst native youths in Malaysia. The signing ceremony came about on 11 April 2022 at UiTM Puncak Alam, with signatories, YBhg. Prof. Datuk Ts. Dr. Hajah Roziah Mohd Janor, Vice Chancellor, Universiti Teknologi MARA (UiTM) alongside Cheang Kiat Cheong, Chief Monetary Officer of Lazada Malaysia, and officiated by YBhg. Dato’ Seri Abdul Razak Jaafar, Secretary Common, Ministry of Greater Training (MOHE). 

Lazada4Youth entails a collection of workshops for aspiring digital entrepreneurs, with the added bonus to be onboarded as new sellers or digital advertising and marketing associates. The primary workshop, led by Lazada Licensed Trainers, was performed on the day of the MOU signing ceremony, along with vivid younger skills from Lazada Malaysia’s Enterprise Growth and Consumer Progress groups. 400 college students participated within the workshop in-person, whereas greater than 3,500 contributors joined the workshop by way of UiTM’s College of Enterprise and Administration official YouTube channel. In the course of the session, insights have been shared on the eCommerce business, digital branding, enhancing digital presence, internet online affiliate marketing and vendor onboarding, whereas 15 native entrepreneurs showcased their companies as a part of the occasion exhibition. The workshop additionally included a particular section on enterprise challenges and success tales as shared by Dato’ Rizalman Ibrahim, an icon within the trend and inside design business, who can be a member of UiTM’s Board of Administrators, in addition to Anisah Farid, a number one inventive designer. 

Talking on the signing ceremony, Cheang Kiat Cheong, CFO of Lazada Malaysia stated, “Strong participation and inclusion of youth within the nation’s digital financial system are instrumental to foster a sustainable development for the subsequent technology of eCommerce. Lazada4Youth strives to empower younger entrepreneurs to find extra methods to construct a extra inclusive and sustainable mannequin for their very own companies, whereas championing the expansion of the native digital financial system.”

“As a expertise supplier to stimulate stronger digital entrepreneurship capabilities, UiTM is constantly searching for inventive methods to offer a greater platform to nurture and reinvigorate skills. Lazada4Youth will set a brand new benchmark for UiTM as a catalyst to stimulate capability constructing amongst college students and nurture future-ready leaders,” stated Prof. Datuk Roziah, Vice Chancellor of UiTM.

Dato’ Seri Abdul Razak, Secretary Common, MOHE, added, “The profitable implementation and potential influence of this programme will lead to a constructive publicity and helpful expertise for college college students to construct profession alternatives with main business leaders equivalent to Lazada. That is consistent with the “Entrepreneurship-Built-in-Training (EIE)” launched by MOHE, which focuses on forming a synergistic and holistic entrepreneurial ecosystem, whereas creating high-impact entrepreneurship involving numerous strategic companions that emphasise innovation and technology-based entrepreneurship.”

Upon completion of the Lazada4Youth workshop, collaborating college students which are prepared and in a position to promote their merchandise on-line might be onboarded the Lazada platform beneath the ‘Hari-Harimau New Vendor Kickstarter Bundle 2022’, with zero fee payment on high of different advantages, together with 2% fee payment waiver and free RM150 advert credit. A devoted workforce of specialists may even information the aspiring digital entrepreneurs to make sure a gradual induction, particularly through the first three months with Lazada. Alternatively, they’ll choose to join the Affiliate Advertising and marketing Programme which allows them to earn facet earnings by optimising on their social media following.

The Lazada4Youth initiative will proceed to be developed and rolled out throughout the nation, reaching out to college students in different UiTM campuses within the Southern and Northern areas, in addition to East Malaysia, adopted by different native universities in Malaysia.


This content material is supplied by Lazada Malaysia.

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