Google Says Do not Change URLs and Change Them Again For search engine marketing Testing

Google’s John Mueller stated on Twitter he would suggest once more altering URLs after which altering them again, and repeating that, for search engine marketing causes. The person needed to do this for search engine marketing testing however usually, with search engine marketing, altering URLs, shouldn’t be a really useful technique until you’re fixing a difficulty of some kinds.

One you begin altering URLs, that new URL has to get all of its personal new indicators. After all, you may redirect the previous URL to the brand new URL, however if you’re simply altering the URL to check issues, after which plan to alter it again, that’s in all probability a foul concept.

John stated on Twitter “I would keep away from quickly altering URLs and altering them again, so should you may present the brand new web page on the present URL, that might in all probability be each simpler for search, and a clearer sign for you by way of how search would reply (removes the page-move messiness).”

Right here is the context:

Discussion board dialogue at Twitter.

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