World Multimedia Advertising Supervisor | ReliefWeb


Location: Jap or Central time zone, USA (distant)

Are you prepared to make use of your storytelling and manufacturing abilities to develop the affect of a pioneering social enterprise and proper the imaginative and prescient of thousands and thousands of low-income clients to allow them to work, be taught, keep secure, and care for his or her households?

VisionSpring seeks a collaborative, technically savvy visible storyteller. The worldwide multimedia advertising supervisor leads MP4 & MP3 content material creation and improvement, creating unique content material straight and managing a staff of worldwide consultants to supply multimedia content material. The worldwide supervisor oversees day-to-day dynamic content material improvement, operations, and co-manages amplification. Audiences embody present and potential particular person donors; institutional donors; media retailers; companions; and different key stakeholders. The particular person on this function works carefully with the worldwide director of promoting and communications and the worldwide communications supervisor to develop and implement VisionSpring’s strategic communications plan, together with the editorial calendar. The worldwide supervisor is the first liaison with inside/exterior photographers and videographers.

As VisionSpring builds its advertising and communications capability, the particular person on this function works in shut collaboration with inside stakeholders, together with the advertising, improvement, packages, and gross sales groups throughout eight nations—Bangladesh, Ghana, India, Kenya, Nigeria, Uganda, Vietnam, and Zambia—and different markets. This place studies to the worldwide director of promoting and communications and could also be situated anyplace within the Jap or Central time zone of america.

ABOUT YOU

  • You might be a superb video producer, author, and storyteller. You discover pleasure in collaboration with staff members throughout time zones to uncover the colourful particulars that deliver your tales to life, even when it means beginning early some mornings.
  • You might be deeply interested in social enterprise fashions, area operations, and the experiences of companions and clients; you’re an distinctive organizational ambassador.
  • You shine when speaking with inside and exterior stakeholders, and your phrases encourage pleasure about what we are able to do collectively.
  • You’ve a watch for design and love producing distinctive messaging that permits mission-driven organizations to do good, higher.
  • You get pleasure from creating construction, have distinctive focus and follow-through, and prioritize earlier than you act.
  • You might be versatile and adaptable, and thrive in environments the place every day is in contrast to the following.

ABOUT US

  • VisionSpring is creating entry to inexpensive eyewear, in all places. Clear imaginative and prescient creates alternatives for elevated studying, work, security, civic participation, and high quality of life.
  • As a social enterprise, social change motivates us first. Our give attention to gross sales and income targets serves and advances our mission goal—to extend functioning, productiveness, and earnings incomes potential for our low-income shoppers by correcting refractive error with eyeglasses.
  • We’re working to rework the systemic dysfunction of an optical market that has didn’t ship eyeglasses—a 700-year-old know-how—to 1.1 billion shoppers in want of imaginative and prescient correction, most of whom reside on lower than $4 a day.
  • We serve low-income shoppers, not as beneficiaries however as clients. Our clients count on a high-quality and inexpensive product, and they’re going to spend restricted discretionary earnings for the rapid and tangible advantages of imaginative and prescient correction.
  • By promoting eyeglasses, we awaken new demand and seed a viable market. By promoting new eyeglasses we’re capable of serve 4 occasions as many individuals per greenback enter than the choice of donating recycled ones. To effectively scale, we should ship every new unit with decrease value.
  • We run our enterprise on each gross sales metrics and social affect measures. We use a spread of organizational types and practices to get the job finished.
  • We imagine in scaling our affect, not our group. We’re a lean staff of doers.

WHAT YOU’LL DO

Content material Creation, Growth, and Oversight

  • Work carefully with the CEO to grasp the visible and written manufacturing of the VisionSpring “voice.”
  • Work globally with key inside stakeholders, i.e. improvement, gross sales, packages, and HR groups, to create the multimedia supplies they should succeed.
  • Capitalize on alternatives to show colleagues methods to create dynamic content material with the VisionSpring voice.
  • Write and edit high-performance content material together with movies, social media posts, annual and quarterly studies, donor communications, truth sheets, web site collateral, briefings, newsletters, blogs, and scripts.
  • Keep VisionSpring’s model all through all content material together with acceptable use of emblem, constant feel and appear, and messaging.
  • Construct and handle a staff of worldwide consultants to supply multimedia content material for omnichannel publication.
  • Handle main editorial tasks together with multimedia annual studies, digital catalogs, and short- and long-form documentaries.
  • Co-manage day-to-day multimedia communications operations creating content material, enhancing, and contributing to the design of social media campaigns, grant proposals, and digital and print supplies for packages, merchandise, press alternatives, and publicity amplification.

Technique, Planning, and Reporting

  • Work with international director of promoting and communications to develop and implement a strategic communications plan that amplifies VisionSpring’s story.
  • Create and develop a content material creation program, together with co-management of the editorial calendar and course of.
  • Monitor communication actions, put together and submit content material efficiency studies and plans to scale.
  • Create and design a dynamic tactical content material technique and a 3-5-year multimedia highway map with key KPIs to measure success as VisionSpring creates, delivers, and publishes participating content material.
  • Establish leaders in multimedia content material. Analyze their efficient practices to find out feasibility for implementing comparable content material methods.
  • Contribute to studies on advertising and communications metrics.

Web site and Digital Advertising Administration

  • Develop and handle VisionSpring’s web site, co-create and replace content material and blogs repeatedly, and establish alternatives to enhance customer conversion charges.
  • Assess and drive the event of the web site’s present and future person interface (UI) to enhance the person expertise (UX). Handle and function VisionSpring’s advocate when negotiating and managing design, timelines, and deliverables with exterior and inside net design sources.
  • Lead the event and creation of a worldwide web site that captures net visitors, curating and changing customers into companions, donors, and/or advocates by way of efficient design.
  • Implement a staged web site redesign leveraging exterior UI/UX designers and coders.
  • Design and implement a world search engine marketing technique that builds out a Google My Enterprise account and improves cell responsiveness, hyperlink constructing, and accomplice opinions and rankings whereas working in tandem with inside and exterior sources.
  • Leverage Google Analytics to develop future digital content material technique.
  • Create and execute full lifecycle multimedia campaigns, from inception by way of market launch, and handle efficiency metrics, studying, and iteration.

Media Engagement

  • Assist promotion of fundraising and enterprise improvement alternatives by way of dynamic content material that can improve VisionSpring’s popularity externally, together with securing tv talking engagements for leaders and managing multimedia for publicity occasions and different thought management alternatives.
  • Coach colleagues in preparation for interviews, workshops, occasions, and press briefings to advance the mission with nationwide and worldwide media.

WHAT’S REQUIRED

  • Minimal of 7-10 years of related work expertise.
  • Robust script writing abilities and the power to proofread at a complicated degree.
  • Expertise in media manufacturing.
  • Superior abilities in video enhancing by way of Adobe Premiere, proficient in Microsoft Phrase, PowerPoint, and expertise utilizing Adobe Artistic Cloud.
  • Expertise utilizing Google Analytics, Google Advertisements, and PPC.
  • Impeccable consideration to element with robust mission administration, organizational, and analytical abilities.
  • Bachelor’s diploma in filmmaking, journalism, communications, or a liberal arts area.
  • Consolation with a versatile work schedule and dealing throughout a number of time zones.
  • Expertise, and a dedication to, working respectfully with a various staff; expertise collaborating with exterior consultants to maneuver tasks ahead.
  • Demonstrated curiosity in social enterprise fashions and need to discover ways to articulate and share VisionSpring’s distinctive method.
  • Should meet the best requirements of ethics and private integrity, with a demonstrated capability for discretion and for dealing with delicate info with care.
  • Should be extremely organized with extraordinary observe by way of and a robust private sense of accountability.
  • Should be legally and completely approved to work in america.
  • Should be capable to journey, as much as 25% of time, for home and worldwide assignments to places with restricted infrastructure.
  • You’ll impress us you probably have any of the next: (1) Superior diploma in communications, public relations, or one other associated area; (2) Expertise working with the media (print, tv, on-line) together with the event, profitable supply, and uptake of press releases; (3) Expertise residing in a low-income setting and/or working/learning throughout languages and cultures; (4) Expertise crafting communications for social enterprises and/or nonprofits. (5) Understanding of the PR provide chain; and/or (6) Expertise utilizing advertising automation platforms.

COMPENSATION

  • Wage vary is $75,000 – $90,000 per 12 months, primarily based on expertise and technical abilities.
  • Annual performance-based bonus.
  • We provide complete advantages, together with medical, dental, and imaginative and prescient, in addition to 401(okay) with match, versatile spending accounts, and beneficiant trip/private time.

The best way to apply

  • We wish to know extra than simply what you may have finished. We wish to know who you’re. What are the passions and skills that draw you to this function?
  • Please replace your CV/résumé to incorporate hyperlinks to your portfolio of multimedia work AND a phrase or sentence describing the enterprise of every group the place you may have labored. Purposes with out this info are deprived within the course of.
  • Please submit an entire utility, together with a considerate cowl letter and CV/résumé, to:

https://recruiting.paylocity.com/recruiting/jobs/Particulars/1054182/VisionSpring-Inc/World-Multimedia-Advertising-Supervisor

  • Please observe, solely candidates invited to interview shall be contacted.

At VisionSpring, variety, fairness, and inclusion are straight aligned with our core worth to advance fairness. Our mission is based on eradicating a basic barrier to full financial and social participation—uncorrected blurry imaginative and prescient. The values that underpin our mission energize our dedication to a various and inclusive staff. A various staff additionally permits VisionSpring to method issues with nuance and develop distinctive insights that drive an outsized constructive affect on this planet. We actively recruit, develop, and retain proficient individuals from numerous backgrounds and assist everybody in being precisely who they’re. VisionSpring is an equal alternative employer and welcomes individuals from all experiences, talents, and views to use.



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