Monday, February 6, 2023


Rite KnowledgeLabs, the full-service content-first digital firms, has been retained by GE in India as its agency of record (AOR) for its digital storytelling for the second year.

As a part of the mandate, Rite KnowledgeLabs will continue to work on digital content and design, organic moment marketing, and thought-leadership storytelling for GE in India across leading social media platforms, the India website and industry-specific digital newsletters.

Gayatri Rath, Executive Director, Communications, GE South Asia, said, “We are happy to renew our partnership with Rite KnowledgeLabs. In the past year, as our organic social media content and corporate website partner, their services have been useful in GE’s stakeholder and reputation outreach initiatives.”

Zahara Kanchwalla, Co-founder and Chief Executive Officer, Rite KnowledgeLabs, said, “GE is one of the world’s most iconic brands. We are delighted with the continued trust placed in us to partner with the communications team for their social media and content needs. Our ability to deliver organic thought leadership content is pivotal to the success of such real-time stakeholder trust and engagement mandates. We look forward to continue doing good work and learning by servicing such prestigious clients.”

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