Fostering next-gen entrepreneurs | The Star


FAMED dressmaker Datuk Rizalman Ibrahim not too long ago made a particular look at a workshop held to provide college students at Universiti Teknologi Mara (UiTM) insights into the e-commerce trade.

The occasion was the primary of a sequence of workshops that was borne out of Lazada4Youth, an initiative which goals to advertise digital entrepreneurship and innovation amongst native youth in Malaysia.

The memorandum of understanding (MoU) to launch the initiative was signed on April 11 between UiTM vice-chancellor Prof Datuk Dr Roziah Mohd Janor and Lazada Malaysia chief monetary officer Cheang Kiat Cheong.

Cheang stated strong participation and inclusion of the youth within the nation’s digital economic system are instrumental to foster a sustainable development for the subsequent era of e-commerce.

“Lazada4Youth strives to empower younger entrepreneurs to find extra methods to construct a extra inclusive and sustainable mannequin for his or her companies, whereas championing the expansion of the native digital economic system,” he stated in a press launch.

Prof Roziah stated UiTM is constantly searching for artistic methods to offer a greater platform to nurture and reinvigorate abilities to stimulate stronger digital entrepreneurship capabilities.

“Lazada4Youth will set a brand new benchmark for UiTM as a catalyst to stimulate capability constructing amongst college students and nurture future-ready leaders.”

Increased Training Ministry secretary normal Datuk Seri Abdul Razak Jaafar, who was current to officiate the ceremony, stated the profitable implementation and potential influence of this programme will end in constructive publicity and useful expertise for tertiary college students to construct profession alternatives with main trade leaders corresponding to Lazada.

“That is according to the Entrepreneurship Built-in Training (EIE) launched by the ministry, which focuses on forming a synergistic and holistic entrepreneurial ecosystem, whereas creating high-impact entrepreneurship involving numerous strategic companions that emphasise innovation and technology-based entrepreneurship,” he stated.

Through the first workshop held on the day of the signing ceremony, Datuk Rizalman, who’s a member of UiTM’s board of administrators shared his enterprise challenges and success story, adopted by Anisah Farid, a number one artistic designer.

The session additionally noticed Lazada licensed trainers, along with abilities from the corporate’s Enterprise Growth and Consumer Progress groups, offering insights into digital branding, digital presence, internet affiliate marketing and vendor onboarding.

Some 15 native entrepreneurs have been current to showcase their companies as a part of the occasion exhibition, with 400 college students participating within the bodily workshop whereas greater than 3,500 individuals becoming a member of in through UiTM’s School of Enterprise and Administration official YouTube channel.

Upon completion of the workshops, college students who’re able to promote their merchandise on-line can be a part of the Lazada platform underneath the “Hari-Harimau New Vendor Kickstarter Package deal 2022”, with zero fee price on prime of different advantages, together with a 2% cost price waiver and free RM150 advert credit.

A workforce of consultants will information the aspiring digital entrepreneurs to make sure a gentle induction, particularly in the course of the first three months.

Alternatively, the scholars can choose to enroll in the Affiliate Advertising and marketing Programme, which permits them to earn a facet earnings by optimising their social media following.

The Lazada4Youth initiative will proceed to be developed and rolled out throughout the nation, reaching out to college students in different UiTM campuses within the southern and northern areas, in addition to East Malaysia, adopted by different native universities in Malaysia.





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