Ekimetrics participates in TikTok’s Media Combine Modeling Program

The French knowledge science professional will energy shoppers’ privacy-first measurement fashions to assist perceive the true worth of TikTok

International knowledge science consultancy Ekimetrics introduced as we speak its participation in TikTok’s Media Combine Modeling Program amongst a choose group of firms.

Since 2006, Ekimetrics’ group of information scientists and consultants has helped among the world’s high manufacturers maximise their enterprise efficiency and construct a aggressive benefit available in the market. Because of its experience in Combine Modelling Advertising and marketing (MMM), Ekimetrics has enabled firms to develop quicker and extra insightful advertising and marketing effectiveness fashions, isolate the ROI of every of the Advertising and marketing Combine levers, and higher measure their affect.

Because of this, TikTok is partnering with Ekimetrics – a number one professional in MMM – amongst 5 key firms to take part within the Media Combine Modeling Program to deliver reporting consistency and high quality in addition to a extra streamlined media combine modeling course of for advertisers globally.

“We’re trying ahead to bringing our confirmed advertising and marketing experience to a number one social media platform and to help advertisers in delivering efficient and fascinating campaigns.” mentioned Thibault Labarre, Companion and Head of MMM, Ekimetrics.

Jorge Ruiz, International Head of Advertising and marketing Science at TikTok, mentioned: “We’re thrilled to be furthering our measurement journey globally. Partnering with leaders throughout the measurement trade permits TikTok to know advertiser wants by way of superior, privacy-safe modeling methods and the way firms are leveraging our platform to efficiently have interaction their viewers and measure success. Our purpose is to assist shoppers attain their full potential with the TikTok group and maximize development.”

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