County Down company buys digital advertising specialist BFG Digital as ecommerce demand grows


County Down promoting and advertising company Ardmore has purchased a Belfast digital advertising specialist for an undisclosed sum to service the rising demand for ecommerce.

Constructed for Progress Digital (BFG Digital), previously often known as Export Applied sciences, has a spread of high-profile shoppers throughout the UK and Eire and has been in operation since 2000.

It stated it has generated gross sales of £1.5 billion for its shopper base , which incorporates Ann’s Cottage, Tenting World, Newbridge Silverware and DV8 Style, since then.

BFG Digital, which relies at Catalyst innovation hub in Belfast, has a headcount of 20 workers and represents the most recent addition to Ardmore which itself has round 60 at its Holywood base.

Ardmore stated the takeover will assist it capitalise on the rising demand for ecommerce options as extra companies look to on-line to achieve a buyer base which is more and more distant.

Ardmore managing director, Mark Irwin, stated he had been impressed by BFG Digital.

“BFG Digital has powered its approach to progress for over 20 years, driving worldwide gross sales success for shoppers hungry for rocket-fuelled on-line progress, better earnings and retained buyer loyalty,” he stated. “Combining our advertising communications experience and the eCommerce know-how and expertise supplied by BFG Digital delivers a really distinctive platform to create and develop excessive efficiency eCommerce companies.

BFG Digital is run by co-heads of consultancy and companies Leanne Blair and Andrew McComb.

“This ground-breaking acquisition, which is a first-of-its-kind {industry} growth in Northern Eire, implies that we will mix our abilities to develop into the main company to supply industry-leading companies and experience in model constructing, promoting and eCommerce,” Lesley stated.

The 2 firms can even have the ability to associate with one other Catalyst tenant, IRP Commerce, which offers an ecommerce platform.

IRP Commerce chief industrial officer Philip Macartney welcomed the deal.

“IRP is delighted that company associate BFG Digital has been acquired by Ardmore Promoting. Ardmore is a world, award-winning, results-focused, advertising communications {industry} chief. It is a decisive step ahead for the entire IRP ecosystem and the company mannequin.”

Ardmore represents a spread of shoppers together with Community Rail, Stena Line, Lidl, Dale Farm, Phoenix Pure Gasoline, Energy NI, Translink, Progressive Constructing Society, Vacation spot British Columbia and Nationwide Belief.



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