Yoast SEO launches on Shopify

Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday. An example of Yoast SEO within Shopify. Image: Yoast. The company first unveiled…

How Does Google Search Use Synonyms?

Google’s Search Advocate John Mueller explains how the search engine uses synonyms and whether there’s a human component to it. Mueller discusses this topic when…

What Is A Google Broad Core Algorithm Update?

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings). Google’s acknowledgment of core updates…

Google Has Two Types Of Crawling

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. This…