Ask a Marketer: Ought to I construct a WordPress or Squarespace website for my younger firm?

That is Ask a Marketer by Sean Sutherland, who may help you determine learn how to take advantage of your advertising and marketing price range and time. Because the chief advertising and marketing officer for Kapowza, a Baltimore-based artistic company, he’s seen all of it. Right here, he’ll share his hard-won recommendation from over a decade within the business.

Ask Sean a advertising and marketing Q

Q: Ought to I construct a WordPress or Squarespace website?

A: There’s lots of website builders on the market, however probably the 2 we’re requested about more often than not are WordPress and Squarespace. Whereas they each do some distinctive issues, and have each come a great distance from once they first began out, there’s a transparent solution to know which platform is greatest so that you can construct on.

Actually, lots of it is determined by the place you’re at as an organization, at first.

Squarespace is a implausible device which lets you rapidly spin up all kinds of internet sites by way of an intensive, customizable template that’s good for ecommerce, a weblog, or an infinity scrolling brochure web site. These are nice in the event you’re constructing an MVP, are simply getting began in enterprise, or actually simply must do some fundamental stuff in your website.

WordPress, however, is nearly synonymous with the phrase web site. What began as a humble running a blog platform expanded to do all kinds of issues that the founders most likely by no means imagined it having the ability to do. By way of the proliferation of customization instruments introduced on by plugins, WordPress web sites can deal with a ton of stuff {that a} Squarespace one can’t.

When selecting between the 2, think about this:

  • What kind of actions do I would like customers to have the ability to tackle this web page?
  • How a lot data do I actually need to load on this website?
  • How will I preserve it and the way typically am I going to wish to alter it?

An early-stage firm, there’s no disgrace in choosing a Squarespace website. For those who’re extra of a longtime participant in your house, and have the in-house improvement or accomplice accessible to construct out some extra strong performance, check out WordPress.

Keep in mind, a website is barely pretty much as good because the individuals behind it. Construct solely what it’s essential to make certain your viewers has a clean expertise.


When you have a burning advertising and marketing query you’re desirous about getting answered, pop by our helpful kind to submit your question anonymously and Sean would possibly simply reply it. And keep tuned to the Ask a Marketer collection web page for future articles and bulletins.

Ask Sean a advertising and marketing Q -30-

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