Anthony Tedesco is a search engine advertising and marketing skilled based mostly in Boston, Massachusetts. He began his profession at Crimson Ventures in Charlotte, North Carolina, the place he discovered the affect of data-driven efficiency optimization and full-funnel advertising and marketing methods. He then returned to his native Boston, the place he joined DWA/Merkle B2B, working with Fortune 100 manufacturers to maximise the worth of their SEM investments. In 2021, Anthony joined the worldwide paid media workforce at Cisco Programs, Inc., the place he orchestrates high-impact techniques at scale and helps clear up the complicated challenges entrepreneurs face within the evolving digital panorama. Anthony is an avid Tar Heel and Boston sports activities fan. If not watching his favourite groups, he enjoys touring to New England with household and mates or catching up on previous seasons of Survivor.