We just lately surveyed sellers in regards to the methods on-line marketplaces appeal to new consumers. Within the soon-to-be-published information, one thing jumped out at us: references to Amazon supply vans as a advertising car.
We did not ask sellers particularly about Amazon vehicles. The survey requested them to rank paid search, internet online affiliate marketing, e-mail advertising, social media advertising, and TV/radio commercials on their effectiveness in attracting consumers, together with another questions.
The next is a sneak-peek of excerpts respondents left within the feedback discipline:
“Amazon supply vans promote by way of their brand painted on truck as they’re out driving round.”
“Amazon with its brand packing containers and vehicles in all probability does the perfect. It is on the spot recognition.”
“Amazon is just all over the place. Commercials, print adverts, vehicles, vans, social media, amenities, information protection.”
“Amazon stays within the information and has its branded vehicles all over the place.”
Sellers identified that Amazon’s fleet of vehicles on the freeway and vans in cities and suburban neighborhoods are efficient at getting consideration.
That is not misplaced on Amazon – it launched a advertising marketing campaign in March that is plastered on the perimeters of its supply vans. As a substitute of the blue smiley-arrow pointing on the phrase “prime” on the aspect of Amazon supply vans, they now sport the next verbiage:
As you possibly can see from the photographs on the Fb web page, blue is out, orange is again in.
Within the meantime, tell us what you consider Amazon’s choice to launch an advert marketing campaign on its supply vans, and what you consider the “Decide two” messaging.