Affilka, SOFTSWISS’ internet online affiliate marketing platform, is launching Studies API, the enterprise introduced Tuesday. It’s described by the iGaming skilled and provider of software program options as “a brand new handy method of day-to-day interplay with companions and shoppers.”
The instrument supplies real-time statistics associated to manufacturers, advertising and marketing campaigns, participant exercise, “and different necessary knowledge” by way of easy-to-use API calls, a press launch explains. The novelty helps get the most recent data anytime offsite, making the reporting course of simpler, faster, and extra clear.
Via this new resolution, Affilka by SOFTSWISS companions and operators get an entire image of their campaigns’ outcomes, and may make well timed changes if obligatory. All operators and companions working with the internet online affiliate marketing platform now have entry to the Studies API documentation of their account, the corporate mentioned.
“We’re consistently on the lookout for instruments to enhance our service, and operating the Studies API function is a type of. Consequently, all of the stories can be found not solely inside the affiliate and operator interface or in CSV, JSON & XML codecs however by way of API calls as effectively,” mentioned Anastasia Borovaya, Product Proprietor at Affilka.
📣 Affilka by SOFTSWISS is happy to announce its Studies API instrument launch. The function allows Affilka shoppers to entry real-time knowledge by way of API calls.
Learn the way the novelty enhances the interplay between operators and companions intimately: https://t.co/w99oHAXggt pic.twitter.com/QJ86YN8Pd1
— SOFTSWISS (@softswiss) April 19, 2022
In accordance with the manager, the brand new resolution permits Affilka to share all knowledge immediately, directly, which she describes as “important for guaranteeing environment friendly collaboration between all events.” And along with Studies API, the Affilka group has additionally launched Frontend API documentation, now out there on the operator’s interface.
That is set to be useful to these operators that intention to construct the Associates program interface from scratch, SOFTSWISS says. The Frontend API permits manufacturers’ companions to construct their customized associates program touchdown pages, in addition to personalize affiliate registration and authentication varieties.
“Affilka operators can go even additional and create a bespoke graphical design for your entire associates program app, each for operator and affiliate interfaces,” a press launch feedback.
The group has additionally added its Integration API Documentation to the operator interface. Now that the documentation is out there straight from the interface, Affilka operators have entry to its most modern model, SOFTSWISS says. Any additions to the API are immediately mirrored within the documentation, along with month-to-month product releases.
“It’s price reiterating that since day one, Affilka operators have relied on the API integration in sending participant registrations and actions from their iGaming web sites to the Affilka platform,” SOFTSWISS mentioned in a press assertion.
In contrast to FTP integration, the place knowledge switch between an iGaming web site and their associates program could take as much as sooner or later, the API integration permits for real-time participant actions and updates monitoring, in addition to fast troubleshooting. “It helps to construct probably the most clear and trusting relationships between operators and companions,” says SOFTSWISS.
The Affilka by SOFTSWISS affiliate administration platform allows operators to handle affiliate companions throughout a number of manufacturers, optimize advertising and marketing spending, and analyze participant ROI from companions. This new function is the most recent in a collection of launches for the answer.
In February, Affilka launched a brand new internet online affiliate marketing module for poker websites. Thus, the platform can now present its providers not solely to on-line casinos and sportsbooks but in addition to on-line poker websites, increasing its protection. “Poker is a vital a part of the iGaming trade, so we’ve got labored arduous to supply our software program resolution for poker rooms,” commented Borovaya on the time.