Mannequin: Air Max 97 “Puerto Rico”
Launch Date: June 5
Purchase: Nike SNKRS and choose retailers TBC
What We’re Saying: Nike has celebrated Puerto Rican heritage by way of special-edition drops and group efforts since 2000. A “Puerto Rico” model of an iconic Nike sneaker has turn into a practice over the previous twenty years. This 12 months, Nike has teamed up with Mellany Sanchez to transform the Nike Air Max 97 “Silver Bullet” in honor of the Caribbean island.
Sanchez assisted by offering inspiration for the design workforce, styling the photoshoot, and suggesting areas for 1 of the two murals Nike is placing up in New York as a part of the Puerto Rican Day celebrations on June 13.
General, the “Silver Bullet” colorway is left largely intact. It’s within the particulars that the homage to Puerto Rico shines by way of. The sock liner and the Nike Swoosh embroidering on the midfoot use the colours of the Island, whereas the flag is current on the tongue and Air sole bubble. The phrase, “Aquí Me Quedo” or “Right here I am going to Keep” is current on the insoles.
To maintain the marketing campaign and storytelling genuine, Nike enlisted the assistance of Sanchez and 75 different Latinx professionals. To prime all of it off, Celso Gonzalez, a Puerto Rican mosaic and mixed-media mural artist, will create murals in Brooklyn and East Harlem that includes the Nike Air Max 97 “Puerto Rico”.
“Our individuals have a extremely unimaginable method of being basic – of discovering what works for us and cherishing it era after era. It is necessary that we share these tales and the work we’re doing locally,” says Sanchez. “I used to be excited to hitch with Nike to create an elevated platform to rejoice Nuyorican permanence and excellence by way of design, fashion, artwork, and storytelling.”
The “Puerto Rico” Nike Air Max 97 will likely be launched on Nike SNKRS and at choose retailers on June 5 for $175. Every pair will include a towel with the phrase “Puerto Rico Te Quiero” which interprets to “Puerto Rico, I Love You.”
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