Rosy, a Dallas, TX-based women’s health and wellness platform, raised $2m in seed funding.
The round was led by True Wealth Ventures with additional participation from Portfolia’s Femtech II Fund and Mindshift Capital.
Led by founder and CEO Lyndsey Harper MD, Rosy is a digital wellness platform focused on providing women with access to a range of services and benefits to boost and manage their wellbeing, including sexual health guidance and a host of expertly created educational resources including videos and self-help materials.
In the two years since its creation, Rosy has amassed a large network of healthcare professionals in the field of women’s sexual health, who act as ambassadors for Rosy on social media, and use the platform for their own education and knowledge building. The Rosy network currently boasts 3400 doctors and therapists and 1900 OB/ GYNs, which accounts for 6% of the total number of professionals in this field in the US.
Founded in 2018, Rosy operates as a Software as a Service (SaaS) platform, with a freemium option offering users a 7-day trial, or a premium option with monthly or six-monthly subscription charges.
The company intends to use the funds to:
- hire business, including a CTO, engineers and designers
- focus on product development, such as the launch of a digital cognitive behavioural therapy (CBT) programme
- increase referrals, growing the network to over 5,500 via events, presentations, sharing of data and digital marketing activities
- marketing expansion to grow the user base to 1 million via social campaigns, affiliate marketing, events and strategic partnerships.