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Affiliate Marketing Updates


How affiliate marketing drives traffic to retailer websites

How affiliate marketing drives traffic to retailer websites Sign Into Digital Commerce 360 Tabitha Cassidy | Jun 28, 2021…

By Staff , in Affiliate Marketing , at September 6, 2021




How affiliate marketing drives traffic to retailer websites






























Tabitha Cassidy
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With digital media channels like social media and blogs continuing to gain popularity with consumers, online retailers can tap into more affiliate marketing opportunities by working with popular personalities or publications to reach new shoppers. But like most of marketing, not every affiliate channel will work for every type of retailer.

The affiliate subsection of digital marketing intersects with both social media and content marketing, but it uses another medium—such as influencers, bloggers, online personalities, news publications, deals and coupon websites, and more—to generate sales or promote brands. Popular affiliate channels include:

  • Blogs
  • Coupon and deals websites
  • Online news or magazine publications
  • Social media

In a May/June 2021 Digital Commerce 360 survey, 39.2% of 143 retailers said affiliate marketing is effective—either somewhat (21.7%) or very (17.5%) effective. Comparatively, retailers ranked affiliates’ effectiveness ahead of Amazon ads, other marketplace ads and SMS/text messaging ads, but said the marketing strategy is less effective than email marketing, influencer marketing, mobile ads, content marketing, paid search and social media advertising.

This article continues with retailer insights from Nolah Mattress, UrbanStems and JOAH Beauty. To view the rest of the article online, please log into your Free Site Membership now. Or, create a Free Site Membership now.

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