Monday, October 25, 2021
Affiliate Marketing Updates


FanDuel Indicators Unique Sports activities Odds Deal With Related Press

Flutter Leisure‘s (OTC:PDYPF) FanDuel, the nation’s largest sportsbook, simply turned the official supplier of sports activities betting odds to The…

By Staff , in Affiliate Marketing , at May 25, 2021


Flutter Leisure‘s (OTC:PDYPF) FanDuel, the nation’s largest sportsbook, simply turned the official supplier of sports activities betting odds to The Related Press (AP).

In an uncommon association, Axios experiences FanDuel pays the AP to hold its odds throughout all the information group’s international sports activities experiences. Whereas the AP says it can retain full editorial management over the information, FanDuel’s branded content material will seem through widgets on the location.

Excited friends at a bar

Picture supply: Getty Photos.

In keeping with the settlement, FanDuel’s odds might be cited on its sports activities pages with hyperlinks main again to the sportsbook’s residence web page, not its betting pages, in an try and keep away from any kind of internet online affiliate marketing relationship.

It isn’t clear that the AP has ever entered into an association like this earlier than, however it contends the transfer is being accomplished for consistency and that FanDuel is a good agency.

AP’s international director of textual content and new markets merchandise Barry Bedlan mentioned: “As sports activities betting turns into extra commonplace, our prospects are more and more asking for this type of data. It is smart to work with one of many largest, respected sportsbooks in america to supply a constant, credible reference level for AP and its prospects.”

Flutter Leisure had been contemplating itemizing a small share of its possession stake in FanDuel, following the lead of DraftKings, Genius Sports activities, and different on-line betting platforms, however with the announcement that the sportsbook’s CEO can be leaving the place, it is now not sure an providing will happen.

This text represents the opinion of the author, who could disagree with the “official” advice place of a Motley Idiot premium advisory service. We’re motley! Questioning an investing thesis — even one among our personal — helps us all suppose critically about investing and make selections that assist us change into smarter, happier, and richer.





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