Newest deal strengthens Acceleration Companions’ international management place within the fast-growing partnership advertising business with the addition of an modern accomplice recruitment know-how
BOSTON, Could 4, 2022 /PRNewswire/ — Acceleration Companions, the main international partnership company, right this moment introduced the acquisition of Grovia. The Seattle-based firm strengthens Acceleration Companions’ current suite of partnership advertising providers with a strong recruitment platform that helps corporations uncover high-quality associates, influencers and publishers at scale.
“Know-how is a crucial aspect of our progress plan. Grovia’s know-how permits us to take an modern step ahead by enhancing our skill to seek out, recruit and activate new revenue-generating companions at a world scale whereas sustaining our customized method. I am excited to welcome the Grovia crew to Acceleration Companions and sit up for the good work we’ll do collectively,” mentioned Matt Wool, CEO of Acceleration Companions.
Grovia’s platform intelligently recommends customized accomplice prospects, prioritizing those who entice guests with excessive buy intent. The know-how is a robust match with Acceleration Companions’ current suite of options and providers, which incorporates accomplice program design, technique, recruitment, administration, and optimization. Combining capabilities enhances Acceleration Companions’ skill to satisfy the end-to-end wants of consumers – from smaller organizations simply getting began with online marketing to full-service Fortune 500 enterprises that want a completely scoped and managed affiliate and partnership program.
“Since its founding, Grovia’s focus has been on constructing the way forward for companions connection,” mentioned Ian Brodie, Co-Founder and CEO of Grovia. “Acceleration Companions’ experience, international footprint and highly effective efficiency knowledge will speed up our pursuit and make sustainable accomplice program progress extra achievable for corporations worldwide.”
The Grovia deal marks the third acquisition for Acceleration Companions since partnering with Mountaingate Capital two years in the past. In January 2021, Acceleration Companions joined forces with Streamline Advertising. A number of months later, the corporate acquired the associates program administration enterprise of R.O.EYE. The extraordinary progress trajectory has continued with ongoing management crew enlargement, together with the promotion of Matt Wool to CEO final December.
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About Acceleration Companions
Acceleration Companions is the acknowledged chief in partnership advertising and a five-time Worldwide Efficiency Advertising Award (IPMA) winner within the “Greatest Efficiency Advertising Company” class. Acceleration Companions manages packages in additional than 40 nations for greater than 170 manufacturers together with Goal, Stitchfix, Noom, Redbubble, and GoToMeeting. Acceleration Companions’ international workers of 300+ maintains a singular concentrate on delivering distinctive outcomes; and delivers deep and data-driven experience in all key partnership advertising areas, together with affiliate, influencer, content material, mass media, and B2B accomplice advertising.
About Mountaingate Capital
Mountaingate Capital, primarily based in Denver, CO, is a non-public fairness agency that makes a speciality of constructing and empowering corporations with robust progress potential and engaged management groups. The agency was launched by a crew of companions with deep funding experience in 4 distinct market sectors: advertising providers, enterprise/industrial providers, specialty distribution and specialty manufacturing.
Media contact: Karen Laverty, [email protected]
SOURCE Acceleration Companions