200+ Phrases & Definitions You Must Know

Search engine marketing, like all specialised business, has its personal distinctive set of terminology, definitions, and abbreviations.

This search engine optimisation glossary compiles greater than 200 of the commonest phrases you might be prone to hear and will certainly must know throughout your search engine optimisation profession.

A | B | C | D | E | F | G | H | I | J | Ok | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y


Above the Fold

Content material that seems on a web site earlier than the consumer scrolls. Google created the Web page Structure Algorithm in 2012 to decrease the rankings of internet sites that includes too many advertisements on this area.


Asynchronous JavaScript and XML is a kind of programming that permits a webpage to ship and obtain info from a server to vary that web page dynamically with out reloading.


A posh pc program utilized by engines like google to retrieve information and ship outcomes for a question. Search engines like google and yahoo use a mix of algorithms to ship ranked webpages through a outcomes web page based mostly on quite a lot of rating components and alerts.

Algorithm Change

Some algorithmic adjustments go utterly unnoticed. Nevertheless, the impression of a serious algorithmic change can normally be seen fairly shortly, although the change generally takes a couple of weeks to utterly roll out. Algorithmic adjustments are available three varieties:

  • Algorithm Replace: The search engine adjustments sure alerts of an current algorithm.
  • Algorithm Refresh: The search engine re-runs an current algorithm utilizing the very same alerts as final time.
  • New Algorithm: The search engine provides a brand new algorithm to enhance search high quality. For instance: Google Panda, Google Penguin.

Alt Attribute

HTML code that gives info utilized by engines like google and display screen readers (for blind and visually-impaired individuals) to grasp the contents of a picture.

Also referred to as: Alt Textual content


Accelerated Cellular Pages (AMP) is an open-source HTML framework that permits a desktop-first web page to be delivered quicker on cellular. It was used as a criterion to achieve visibility within the information Prime Tales carousel.

The AMP emblem has since been faraway from search outcomes and Google introduced that AMP is not a requirement for showing in Prime Tales. The emphasis is now on Core Internet Vitals to measure quicker supply and web page loading and the affect of AMP is now questionable.


The science of accumulating, analyzing, and deciphering information to take future motion based mostly on what has (or hasn’t) labored traditionally.

Additionally see: Google Analytics

Anchor Textual content

The clickable phrase or phrases of a hyperlink. This textual content is meant to offer contextual info to individuals and engines like google about what the webpage or web site being linked to is about. For example, for those who have been making a hyperlink to ship your guests to Search Engine Journal, “Search Engine Journal” is the anchor textual content.

Synthetic Intelligence (AI)

The science of creating computer systems carry out duties that require human intelligence. Reasonably than following a set of programmed guidelines (like an algorithm), an AI pc system is principally a digital mind that learns. AI also can make and perform selections with out human intervention.


The mixture of alerts engines like google use to evaluate web sites and webpages for the needs of rating.

Writer Authority

Authority is an idea of utilizing the fame and credentials of an individual who writes content material on-line as a rating issue. Initially, Google examined this together with Google+ however regardless of a number of patents filed, no proof helps writer authority as a rating issue.

Google is inserting emphasis on E-A-T to scale back disinformation on-line, particularly in YMYL niches similar to well being and finance. In these areas, constructing the authority of an writer is beneficial for a model to indicate credibility, even when it presently doesn’t affect rating.



Brief for business-to-business. In B2B search engine optimisation, the shopping for cycle is longer, services are costlier, and the viewers is skilled decision-makers.


Brief for business-to-consumer. In B2C search engine optimisation, the shopping for cycle is often shorter (although it nonetheless varies by business), services are (largely) cheaper, and customers are the viewers.

See: Inbound Hyperlink


The most well-liked search engine in China, Baidu was based in January 2000 by Robin Li and Eric Xu.


The identify of Microsoft’s search engine. Bing launched in June 2009, changing Microsoft Stay Search (beforehand MSN Search and Home windows Stay Search). Since 2010, Bing has powered Yahoo’s natural search outcomes as a part of a search deal Microsoft and Yahoo struck in July 2009.

Black Field

A posh pc program that’s poorly understood. Inputs and outputs may be noticed, however there isn’t a entry to the method itself because of its confidential nature. For instance, Google’s algorithm is a black field.

Black Hat

Dangerous ways that go towards Google’s Webmaster Tips.

Additionally see: Webspam


A publication of content material, sorted in chronological order, with the latest content material showing on the prime. The content material displays private or company pursuits, and may be written by a person or a gaggle of contributors. Blogs have been initially referred to as net logs or weblogs. Nevertheless, as “net log also can imply a server’s log recordsdata, the time period was complicated. To keep away from this confusion, the abbreviation “weblog was coined, and have become the widespread time period.

Bounce Charge

The share of web site guests who go away with out visiting one other web page on that web site. Bounce charges vary extensively relying on business and area of interest. Though bounce fee can point out potential content material or web site points, it isn’t a direct rating issue, in accordance with Google.


See: Crawler, Googlebot

Branded Key phrase

When a consumer’s question consists of a precise match, or variation, of a selected firm or model identify. For example, “Search Engine Journal”, “SEJ”, “SearchEnginejournal.com”, and “Search Engine Journal search engine optimisation 101 Information” are a couple of examples of branded key phrases.

A navigational ingredient that helps customers simply work out the place they’re inside a web site.

See: Web site Navigation

A hyperlink that results in a 404 not discovered. Sometimes, a hyperlink turns into damaged when:

  • A web site goes offline.
  • A webpage is eliminated with out implementing a redirect.
  • The vacation spot URL is modified with out implementing a redirect.



A expertise that briefly shops net content material, similar to photos, to scale back future web page loading occasions.

Cached Web page

A snapshot of a webpage because it appeared when a search engine final crawled it.

Canonical URL

An HTML code ingredient that specifies a most well-liked web site URL, when a number of URLs have the identical or related content material, to scale back duplicate content material. Also referred to as canonicalization.


A rustic-code top-level area. For example, an organization based mostly in the UK would have a website like this: www.instance.co.uk, the place uk is the ccTLD.


In Native search engine optimisation, a quotation is any point out on-line of a model Identify, Deal with or Telephone quantity (NAP). Citations are normally present in directories, social community and neighborhood profiles, web site assets lists, or any point out of a model on-line that doesn’t embrace a hyperlink to the web site. NAPs can affect rating and visibility on Google maps.

Click on Bait

Content material that’s designed to entice individuals to click on, usually by overpromising or being deliberately deceptive in headlines, so publishers can earn promoting income.

Click on Depth

Click on depth is the variety of clicks it takes to get from the house web page, or an entrance web page, to a vacation spot web page on a web site. The extra clicks it takes, the much less possible Google will crawl the web page or it can rank.

Pages which are the closest to the homepage are thought of to be probably the most authoritative and the most certainly to be crawled and listed by Google.

Click on depth is essential for pages to be crawled effectively and for the circulate of hyperlink fairness; subsequently does affect rating not directly.

Click on-By Charge (CTR)

The speed (expressed in a proportion) at which customers click on on an natural search consequence. That is calculated by dividing the full variety of natural clicks by the full variety of impressions then multiplying by 100.


Exhibiting completely different content material or URLs to individuals and engines like google. A violation of Google’s Webmaster Tips.


Stands for Content material Administration System. An online-based utility that lets individuals create, add, and handle digital property.


How ceaselessly two web sites (or webpages) are talked about collectively by a third-party web site, even when these first two gadgets don’t hyperlink to (or reference) one another. It is a manner engines like google can set up topic similarity.

For example, think about Search Engine Journal and Search Engine Roundtable by no means linked to or talked about one another. Nevertheless, different web sites and blogs would possible point out each SEJ and SER on lists of well-liked search engine information publications.

To see this in motion, see: associated:https://www.searchenginejournal.com/ search engine journal

Code To Textual content Ratio

The quantity of textual content displayed on a web page in comparison with the quantity of code used to assemble the web page is known as the code to textual content ratio. A better ratio of textual content to code is taken into account to offer a greater consumer expertise however shouldn’t be a direct rating issue.

Poorly written feedback, typically off-topic and self-promotional, posted by spambots within the hopes of getting a free (however finally nugatory) hyperlink.


There are two sorts of competitors:

  • Direct Rivals: Firms that promote related merchandise and/or companies, serve the identical wants, and goal an identical viewers each on-line and offline.
  • search engine optimisation Rivals: Firms that vie for a similar key phrases and natural search visibility, however with unalike services or products that deal with completely different wants and/or goal audiences.

Advisable studying:

Content material

  • Phrases, photos, movies, or sounds (or any mixture thereof) that convey info that’s meant to be distributed to and consumed by an viewers.
  • One of many two most essential Google rating components (together with hyperlinks). Search engines like google and yahoo need to reward content material that’s helpful, informative, priceless, credible, distinctive, and interesting with higher site visitors and visibility.

Content material is King”

A phrase typically utilized by audio system at conferences and writers on well-liked search engine optimisation (and digital advertising) publications. On this context, “content material is king” normally signifies that content material is crucial so that you can have any search engine optimisation, digital advertising, or enterprise success.

This phrase really dates again to a Invoice Gates essay, “Content material is King”, revealed January 3, 1996.

Advisable studying:


When a consumer completes a desired motion on a web site. Examples of conversions embrace:

  • Finishing a purchase order.
  • Including gadgets to a purchasing cart.
  • Finishing a type (e.g., requesting a demo, registering for a webinar/occasion).
  • Downloading premium content material (e.g., e-book, whitepaper).
  • Subscribing to an electronic mail publication.
  • Video views.

Conversion Charge

The speed (expressed in a proportion) at which web site customers full a desired motion. That is calculated by dividing the full variety of conversions by site visitors, then multiplying by 100.

Conversion Charge Optimization (CRO)

The method of enhancing the quantity or high quality of conversions that happen on a web site. Some well-liked CRO ways embrace testing adjustments to web site design, copy, photos, value, call-to-action, and messaging.

Core Replace

When Google makes broad updates to its core algorithm. Google generally publicizes a selected theme to their updates, such because the Web page Expertise replace, however core updates are non-specific and occur a number of occasions a 12 months.

Core Internet Vitals

A set of metrics that measure the efficiency of the web page associated to consumer expertise. Core Internet Vitals have been launched alongside the Web page Expertise replace as the principle alerts that point out a superb consumer expertise:

  • Largest Contentful Paint (LCP) – loading efficiency.
  • First Enter Delay (FID) – interactivity.
  • Cumulative Structure Shift (CLS) – visible stability.

Google did affirm Core Internet Vitals as a rating issue however mentioned that relevance and different components could also be extra essential.


The extent to which a relationship exists between two or extra components. Usually utilized in search engine optimisation analysis to deduce relationships of variables on search rankings because of the black field nature of algorithms. At all times keep in mind, nonetheless, that correlation ≠ causation.

Crawl Funds

The overall variety of URLs engines like google can and need to crawl on a web site throughout a selected time interval.

Advisable studying:

Crawl Error

  • URLs {that a} search engine bot is unable to crawl.
  • URLs that return a standing code error.


A program engines like google use to crawl the net. Bots go to webpages to gather info and add or replace a search engine’s index.

Also referred to as: Bot, Spider, Internet Crawler


The method of gathering info, utilizing a crawler, from the billions of public webpages to replace, add, and manage webpages in a search engine’s index.


Cascading Model Sheets describe how HTML components (e.g., coloration, fonts) ought to seem on webpages and adapt when considered on completely different gadgets.

Buyer Journey

The entire potential moments (or touchpoints) at which a prospect is uncovered to or engages with a model. All of those interactions are designed to ultimately persuade, affect, and convert that prospect to develop into a buyer, shopper, or subscriber.

Although buyer journeys can differ enormously by enterprise kind and business, usually it’s made up of 4 principal “phases”:

Consciousness > Consideration > Resolution > Retention

Google’s Avinash Kaushik gives another framework:

See > Suppose > Do > Care

Also referred to as: Shopping for Course of, Shopper Resolution Journey, the Buyer Journey to On-line Buy, Advertising and marketing Funnel, Path to Buy, Buy Funnel



All of the laborious numbers that symbolize actual prospects – the who, what, the place, when, why, and the way – all of which is required to make knowledgeable selections about search engine optimisation methods and ways.

Useless-Finish Web page

A webpage that hyperlinks to no different webpages. So referred to as as a result of as soon as a consumer or bot arrives on this web page, there isn’t a place to maneuver ahead.

  • A hyperlink pointing to any webpage aside from the homepage.
  • A hyperlink pointing to content material inside a cellular app.

Deep Hyperlink Ratio

When an inner hyperlink factors on to a web page aside from the homepage on a web site, this is called a deep hyperlink. The ratio of deep hyperlinks in comparison with hyperlinks to your homepage is called deep hyperlink ratio.

It’s thought of that having hyperlinks on to deep pages in a web site signifies high quality of content material on the positioning. The extra deep hyperlinks you’ve got the higher the positioning. There is no such thing as a proof to help that deep hyperlink ratio has any direct impression on rating.


When Google removes a web site or webpage, both briefly or completely, from search outcomes, particularly its search index. Google supplies a Take away URLs device within the Search Console for voluntary circumstances; nonetheless, a web site may be de-indexed as punishment for violating Google’s Webmaster Tips, within the type of a guide motion.

Also referred to as: Delisting

Direct Visitors

In Google Analytics, customers that navigate on to the positioning by typing the URL instantly into the browser or by clicking on a bookmark are generally known as direct site visitors. Google may also embrace into direct site visitors any site visitors sources it doesn’t acknowledge.


A listing of internet sites, normally separated by associated classes and maintained by human editors. Relying on the listing, inclusion might be free or paid. Previously, hyperlinks from directories have been extremely wanted (e.g., DMOZ), resulting in widespread abuse and general devaluing of this form of hyperlink constructing.

Also referred to as: Internet Listing, Hyperlink Listing


In case your hyperlink profile features a excessive variety of spammy, synthetic, or low-quality inbound hyperlinks that could be harming your rankings – and don’t have the flexibility to get them eliminated for a legit purpose (e.g., the hyperlink exists on a web site you don’t have any management over) – you need to use Google’s Disavow Device device to inform Google to disregard these hyperlinks.


The Open Listing Mission. This human-edited listing of internet sites launched June 5, 1998 and closed March 17, 2017.


A hyperlink that doesn’t use the “nofollow” attribute. In different phrases, a hyperlink.


A web site deal with – usually ending in an extension like .com, .org, or .internet. For instance: www.searchenginejournal.com is the area of this web site.

Area Age

The date a website was registered on, to the present date is called area age. For instance, Search Engine Journal was registered on tenth June 2003, so it has a major area age.

It was as soon as thought of {that a} better area age gave a website extra authority, however this concept of area age as an affect on rating has since been dismissed.

Area Authority

  • The general “power” of a web site, constructed up over time, which might help a brand new web page rank properly shortly, even earlier than that content material has earned hyperlinks or engagement.
  • A rating, between 0-100, search engine optimisation software program firm Moz makes use of to foretell the flexibility of a web site to rank in search outcomes.

Advisable studying:

Area Historical past

Any exercise, together with backlinks and web site constructed on a website beforehand is called area historical past.

If a earlier web site on a website acquired a penalty this may stay hooked up to the area and trigger points for the brand new proprietor.

It’s beneficial to all the time verify the area historical past earlier than you buy a website.

Doorway Web page

Webpages which are created to rank in engines like google for particular key phrases just for the aim of redirecting customers who click on on that web page to a special web site.


A search engine that was based September 28, 2008. It’s typically praised for its heavy concentrate on consumer privateness and an absence of filter bubbles (search personalization). DuckDuckGo depends on greater than 400 sources to serve its search outcomes, together with vertical engines like google, its personal crawler, DuckDuckBot, Bing, and Yandex. In 2016, 4 billion searches have been carried out on DuckDuckGo.

Duplicate Content material

When a major quantity of content material contained on one webpage matches, or is extremely much like, content material that exists elsewhere on the identical web site or a very completely different web site.

Dwell Time

The period of time that elapses between when a consumer clicks on a search consequence after which returns to the SERP from a web site. Brief dwell time (e.g., lower than 5 seconds) may be an indicator of low-quality content material to engines like google.



Experience, Authoritativeness, and Trustworthiness was an idea taken from the Google Search High quality Evaluator Tips and have become generally known as E-A-T.

E-A-T represents alerts that Google makes use of to find out high quality content material however it isn’t a direct rating issue.

Google has dedicated to stopping the unfold of disinformation, particularly from any websites working in Your Cash Your Life (YMYL) niches similar to finance or well being.


The shopping for and promoting of merchandise, all carried out on-line.

Advisable studying:

A hyperlink that’s given by one web site to a different with out the recipient asking or paying for it.

Also referred to as: Pure Hyperlink.

.edu Hyperlinks

Academic-focused establishments have a top-level area (TLD) of .edu. For instance, stanford.edu. A hyperlink from such a web site is called a .edu hyperlink.

Hyperlinks from .edu websites have been thought of ‘laborious to get’ and thought to have extra worth for hyperlink constructing. Because of this, hyperlink builders focused .edu hyperlinks till most of the lesser-known .edu websites turned devalued by Google and any advantage of the hyperlink was ignored.

Engagement Metrics

Strategies to measure how customers are work together with webpages and content material. Examples of engagement metrics embrace:

  • Click on-through fee
  • Conversion fee
  • Bounce fee
  • Time on web page/web site
  • New vs. returning guests
  • Frequency and recency
  • Dwell time


Individuals, locations, organizations, web sites, occasions, teams, information, and different issues.

Additionally see: Information Graph

See: Outbound Hyperlink


For sure queries, normally questions (i.e., who/what/the place/when/why/how), Google generally exhibits a particular block above the natural search outcomes. This field comprises a abstract (within the type of paragraph, record, desk, or video), in addition to the publication date, web page title, hyperlink to the webpage from which the reply originated, and URL.

Also referred to as: Place Zero.

Advisable studying:


How simply the content material on a web site may be found, each internally (by customers) and externally (by engines like google).

First Hyperlink Precedence

An idea in inner linking is that Google treats hyperlinks in another way if there are two hyperlinks on an internet web page pointing to the identical web page. It was thought Google would take into account the anchor textual content from the primary hyperlink to have extra affect.

There is no such thing as a definitive proof for a way Google treats the identical hyperlink on a web page. When including hyperlinks to a web page, it’s beneficial to do that on a user-first foundation and apply the hyperlink to anchor textual content the place it’s related.

Hyperlinks that seem within the backside part (or “footer) of a web site.

See: Web site Navigation


Freshness refers back to the age of content material revealed on-line.

It’s thought of that Google offers pBlan-kriority to recent content material in some niches for some queries relying on sure components. For instance, searches associated to COVID bulletins or sports activities outcomes.

Question Deserves Freshness (QDF) is a part of the Google algorithm that determines when a question ought to present up-to-date info, particularly in breaking information, recurring occasions, info queries, and product queries.



The search engine based by Larry Web page and Sergey Brin in September 1998. Google marked a radical departure from human-edited net directories, counting on net crawling expertise and a fancy algorithm to investigate hyperlinking patterns to rank web sites. Google is the most-used search engine in practically each nation on the planet.

Google Analytics

A free net analytics program that can be utilized to trace viewers conduct, site visitors acquisition sources, content material efficiency, and rather more.

Go to: Google Analytics

Google Bomb

A observe meant to make a web site rank primary for a shocking or controversial search phrase. This was achieved by having numerous web sites hyperlink to a sure webpage with particular anchor textual content to assist it rank for that time period.

For instance, in 2003 President George W. Bush’s White Home bio ranked primary on a seek for “depressing failure.”


The online crawling system Google makes use of to seek out and add new web sites and webpages to its index.

Google Dance

A time period used beginning in 2002 for the risky time frame throughout which Google up to date its search index, roughly each month.

Google Hummingbird

A Google search algorithm that was formally introduced in September 2013 after it had been in use for a month. The aim of Hummingbird was to raised perceive the complete context of queries (i.e., semantic search), slightly than sure key phrases, so as to present higher outcomes.

Advisable studying:

Google Panda Algorithm

A significant Google algorithm replace that originally rolled out in February 2011, it was adopted by quite a few subsequent updates. The objective of Google Panda was to scale back the visibility of low-value content material, typically produced by “content material farms. In 2016, Panda turned a part of Google’s core rating algorithm.

Advisable studying:

Google Penguin Algorithm

A significant Google algorithm that launched in April 2012, it was adopted by a sequence of updates and refreshes. The objective of Penguin was to scale back the visibility of overly-optimized websites, or websites that excessively abused sure spammy ways (e.g., constructing low-quality hyperlinks, key phrase stuffing). In 2016, Penguin began working in real-time as part of Google’s core algorithm.

Advisable studying:

Google Pigeon Replace

The identify (given by the search engine optimisation business, not Google) of a major Google native search replace launched July 24, 2014. The objective of Pigeon was to enhance the accuracy and relevance of native searches by leveraging extra conventional Google rating alerts and enhancing distance and finding rating parameters.

Advisable studying:

Google RankBrain

A significant Google algorithm change formally launched in October 2015, though it had been in testing for months earlier than this. With RankBrain, Google added machine studying to its algorithm and has been referred to as the third most essential rating sign. In June 2016, it was revealed that RankBrain has been concerned in each question and has an impression on rankings.

Advisable studying:

Google Sandbox

A theorized and debated (however by no means confirmed by Google) “ready interval” that stops new web sites from seeing the complete advantage of their optimization efforts. Sometimes, this impact is witnessed most frequently with new websites focusing on aggressive key phrases and may solely be overcome when the positioning features sufficient authority.

Google Search Console

Google’s Search Console gives a number of useful options, together with the flexibility to observe websites for indexing errors and web site velocity. These pages are additionally used to speak guide motion notifications.

Advisable studying:

Google Search High quality Rater Tips

Google makes use of a doc of tips for its inner High quality Raters to reference when manually reviewing web sites.

The unique inner doc was confidential after which Google publicly launched the Search High quality Rater Tips on-line which is up to date sometimes.

Data within the doc is a information to creating high quality content material and options the idea of E-A-T. The rules should not a listing of any direct rating components.

A web site the place you’ll be able to discover information visualizations on the most recent search developments, tales, and matters.

Go to: Google Tendencies

Advisable studying:

Google Webmaster Tips

Google’s steerage on good web site optimization practices, in addition to “illicit” practices that can lead to guide motion. Merely:

  • Make distinctive, priceless, and interesting web sites and webpages for customers, not engines like google.
  • Keep away from tips and strategies that deceive customers and are meant solely to enhance search rankings.

Advisable studying:

.gov Hyperlinks

Authorities organizations have a top-level area (TLD) of .gov. For instance, usa.gov. A hyperlink from such a web site is called a .gov hyperlink.

Solely authorities entities within the US can apply and achieve a .gov TLD. Different international locations have their very own country-specific model, similar to .gov.uk.

Authorities TLD domains are tightly regulated and trusted sources of knowledge. For that reason, a hyperlink from a .gov area is taken into account to have vital worth and has been focused by hyperlink spam.

Grey Hat

A supposed “grey” space between strategies that adhere to Google’s Webmaster Tips, however then add a component that bends the principles a bit of.

Visitor Running a blog

A preferred hyperlink constructing tactic that includes creating content material for different web sites in change for a backlink pointing at your personal pages.

Also referred to as: Visitor Posting.



HTML heading tags (H1-H6) separate content material into sections, based mostly on significance, with H1 being an important and H6 being the least essential. Headline tags ought to be used naturally and may incorporate your goal key phrases the place related, as doing so could present a small search engine optimisation profit.


An H1 tag.

Head Time period

A preferred key phrase with excessive search quantity that’s normally troublesome to rank for.

Also referred to as: Head Key phrase, Brief-Tail

Hidden Textual content

Any textual content that may’t be seen by a consumer that’s meant to control search rankings by loading webpages with content-rich key phrases and duplicate. This system is towards Google’s Webmaster Tips and can lead to a guide motion. For instance, including textual content that’s:

  • Too small to learn.
  • The identical coloration because the background.
  • Utilizing CSS to push the textual content off-screen.

Hilltop Algorithm

Influenced by the HITS Algorithm, and added to Google’s algorithm in 2003, Hilltop assigned “professional” standing to sure web sites or webpages revealed a couple of particular matter that additionally hyperlink to unaffiliated pages about that matter.

Advisable studying:

  • Hilltop: A Search Engine based mostly on Knowledgeable Paperwork (Krishna Bharat & George Mihaila)

HITS Algorithm

Hyperlink-Induced Subject Search is a hyperlink evaluation algorithm that assesses a worth not simply based mostly on content material and inbound hyperlinks (authorities), but additionally its outbound hyperlinks (hubs).

Advisable studying:


The default, or introductory webpage, of a web site.

.htaccess File

A server configuration file that can be utilized to rewrite and redirect URLs.


Stands for Hypertext Markup Language. HTML tags are particular code components that can be utilized to enhance the effectiveness of search engine optimisation for webpages and web sites.


The Hypertext Switch Protocol is how information is transferred from a pc server to an internet browser.


Hypertext Switch Protocol Safe makes use of a Safe Sockets Layer (SSL) to encrypt information transferred between a web site and net browser. HTTPS is a minor Google rating issue.

Hub Web page

An authoritative central useful resource (e.g., web page or article), devoted to a selected matter (key phrase), that’s regularly up to date and linked to, and likewise hyperlinks out to topically-relevant webpages.


Inbound Hyperlink

A hyperlink to a webpage that originates from an exterior web site. For instance, if Search Engine Journal have been to hyperlink to Google, that might rely as an inbound hyperlink on Google’s facet; if Google have been to hyperlink to Search Engine Journal, that might be an inbound hyperlink on SEJ’s facet.


The database engines like google use to retailer and retrieve info gathered through the crawling course of.


How simply a search engine bot can perceive and add a webpage to its index.

Listed Web page

A webpage that has been found by a crawler, has been added to a search engine index, and is eligible to seem in search outcomes for related queries.

Data Structure

How a web site is organized and the place numerous content material and navigational components are situated on webpages.

Data Retrieval

The method of trying to find info (e.g., textual content, photos, video) from a big database after which presenting probably the most related info to an finish consumer.

Inner Hyperlink

See: Web site Navigation

IP Deal with

An Web Protocol Deal with. IP addresses may be:

  • Shared: Quite a few web sites share an deal with inside one server or a gaggle of servers (a.okay.a., digital internet hosting).
  • Devoted: A web site has its personal deal with.

Neither will show you how to rank higher; nonetheless, a devoted IP deal with can improve web site velocity.


JavaScript (JS)

A programming language that makes it attainable to dynamically insert content material, hyperlinks, meta information, or different components, on web sites. JavaScript can probably make it troublesome for search engine bots to crawl and index webpages and improve the time it takes for webpage to load for customers.


Key phrase

The phrase, phrases, or phrase that an search engine optimisation skilled or marketer targets for the aim of matching and rating for what customers are trying to find. The phrases used on webpages might help engines like google decide which pages are probably the most related to indicate in natural outcomes when a searcher enters a question. Key phrases normally symbolize matters, concepts, or questions.

Also referred to as: Keyphrase.

Key phrase Cannibalization

A kind of self-competition that happens when a number of pages from one web site rank for a similar question on a SERP. This can lead to a decrease CTR, diminished authority, and decrease conversion charges than from having one consolidated webpage that ranks properly.

Advisable studying:

Key phrase Density

How typically a phrase or phrase seems throughout the content material of a webpage. At finest, this unproven idea is outdated, if ever actually mattered to engines like google. There is no such thing as a splendid proportion that can assist a webpage rank higher.

Key phrase Analysis

The method of discovering any related matters, topics, and phrases searchers enter into engines like google, in addition to the quantity and competitors stage of these phrases. This observe is made attainable by a wide range of free and paid instruments.

Key phrase Prominence

When a key phrase is positioned as excessive as attainable on an internet web page to affect rating for a search time period.

Utilizing a key phrase inserted at first of a web page, for instance within the first paragraph, does ship a powerful sign to Google concerning the web page.

Key phrase prominence does work as a rating sign if the theme of the web page is aligned with the key phrase.

Key phrase Stemming

In language and grammar, phrases are constructed round a variation upon a root or stem. For instance, purchasing, shopped, outlets are all variations of the stem ‘store’.

When attempting to rank for a time period similar to ‘store’, utilizing variations of the phrase on the web page (purchasing, shopped) will all be thought of the identical stem key phrase by Google. This additionally applies to plurals similar to bikes/bikes or fly/flies.

Key phrase stemming is Google’s potential to grasp the variations of a key phrase and is a part of its algorithm.

Key phrase Stuffing

Including irrelevant key phrases, or repeating key phrases past what’s pure, to a webpage within the hopes of accelerating search rankings. This spam tactic is towards Google’s Webmaster Tips and can lead to a guide motion.

Information Graph

An entity database Google makes use of to floor information and data on individuals, locations, and issues (a.okay.a., entities) – and their connections – in a Information Panel or carousel on the prime of search outcomes on related queries.

Information Panel

A field that seems on the prime of, or on the proper rail (desktop solely), of Web page 1 of Google’s search outcomes for related queries. This panel comprises information and data on individuals, locations, and issues, in addition to hyperlinks to associated web sites or Google searches.


Stands for key efficiency indicator. A measurement technique companies use to gauge whether or not advertising and enterprise targets, targets, and objectives are being reached.


Touchdown Web page

  • Any webpage {that a} customer can navigate to.
  • A standalone webpage that’s designed to seize leads or generate conversions.

Latent Semantic Indexing (LSI)

An info retrieval technique designed to assist engines like google establish the right context of a phrase. LSI doesn’t play a helpful position in search engine optimisation in the present day.

See: Google Latent Semantic Indexing


An individual who could or is probably not all in favour of your product(s) and/or service(s). A lead willingly shares their electronic mail deal with (and normally different private or contact info) in change for one thing they deem of worth from the web site.


A connection between two web sites constructed utilizing HTML code. A hyperlink permits customers to navigate to web sites, social networks, and apps. Hyperlinks play a vital position in how engines like google consider and rank web sites.

Also referred to as: Backlink.

Hyperlink Bait

Deliberately provocative content material that’s meant to seize individuals’s consideration and entice hyperlinks from different web sites.

Hyperlink Constructing

A course of designed to get different trusted and related web sites to hyperlink to your web site to assist enhance your natural search rank and visibility. Hyperlink constructing may be accomplished by:

  • Conducting outreach to media shops, bloggers, influencers, and site owners.
  • Attracting editorial hyperlinks naturally, by publishing numerous sorts of high-quality or sensational content material.
  • Paying for them. For instance, you’ll be able to acquire hyperlinks through sponsored content material, paid evaluations, or paying for a selected kind of hyperlink to seem on one other web site.
  • Forging partnerships.
  • Manually. For example, you hyperlink collectively numerous properties you handle or personal, or add your web site to on-line directories or overview websites.

Hyperlink Fairness

The worth of inbound hyperlinks, by way of relevance, authority, and belief.

Hyperlink Farm

When a gaggle of internet sites hyperlink to one another, normally utilizing automated applications, within the hopes of artificially rising search rankings. A spam tactic.

Also referred to as: Hyperlink Community, Weblog Community, Personal Weblog Community

Hyperlink Juice

A time period you need to by no means use in public or on-line.

Did you imply…: Authority or PageRank

Hyperlink Profile

Each kind of hyperlink that factors to a selected web site. The standard of a web site’s hyperlink profile can differ extensively, relying on how they have been acquired and the anchor textual content used.

Hyperlink Stability

The place a hyperlink stays on a web page constantly for a time frame with out being modified or up to date.

Google did apply for a patent that referred to hyperlink churn and the way typically the hyperlinks on a web page have been modified, however there isn’t a proof that hyperlink stability has any affect on rating.

Hyperlink Velocity

How shortly (or slowly) a web site accumulates hyperlinks. A sudden improve in hyperlink velocity might probably be an indication of spamming, or might be because of viral advertising or doing one thing newsworthy (both deliberately or unintentionally).

Hyperlinks, Inner

Hyperlinks that navigate from one web page to a different web page on the identical area. Inner hyperlinks may be inserted on a web page, in the principle navigation menu, or within the sitemap.

Inner hyperlinks can be utilized to point the significance of a web page on a web site. For instance, a web page that’s instantly linked from the house web page in comparison with a web page that’s 4 clicks from the homepage.

Inner hyperlinks are essential as a result of Googlebot crawlers observe inner hyperlinks to navigate your web site and discover new pages.

Hyperlinks, NoFollow

In a hyperlink, rel=”nofollow” is an attribute added to the hyperlink to indicate that you’re not passing any credit score or endorsement to the web page you might be linking to

Nofollow was initially launched by Google to restrict remark spam and devalued all nofollow hyperlinks, however they’ve since modified how the directive works.

Nofollow is now thought of a ‘trace’ which implies they could nonetheless use some details about linking patterns, however typically, nonetheless settle for that no weight ought to be handed via the hyperlink.

Hyperlinks, Outbound or Exterior

An exterior or outbound hyperlink is a hyperlink from a web page on x area web page to a web page on y area. For instance, a hyperlink from searchenginejournal.com/google to google.com/about-us

It was thought of that exterior hyperlinks to authority websites added worth to a web page as a result of it demonstrates that the web page is well-researched and is utilizing trusted sources.

Exterior hyperlinks should not thought of to have any affect on rating and may solely be used to quote sources the place related.

Log File

A file that data customers’ info, similar to IP addresses, kind of browser, Web Service Supplier (ISP), date/time stamp, referring/exit pages, and variety of clicks.

Log File Evaluation

The method of exploring the information contained in a log file to establish developments, administer the positioning, observe consumer’s motion across the web site, collect demographic info, and perceive how search bots are crawling the web site.

Lengthy-Tail Key phrase

  • Extremely particular multiple-word phrases that usually display larger buy intent.
  • Much less well-liked key phrases which have low search quantity which are normally simpler to rank for.


Machine Studying

A subset of Synthetic Intelligence wherein a system makes use of information to be taught and regulate a fancy course of with out human intervention.

Guide Motion

Google’s time period for a penalty. Google will take guide motion on a web site after a human reviewer (i.e., a Google worker) manually evaluations a web site to substantiate whether or not it has did not adjust to Google’s Webmaster tips. Penalized web sites can both be demoted or eliminated fully from search outcomes. Guide actions may be assessed to your complete web site or simply sure webpages.

Meta Description

A tag that may be added to the “head part of an HTML doc. It acts as an outline of a webpage’s content material. This content material isn’t utilized in rating algorithms, however is commonly displayed because the “snippet that seems within the search outcomes. Correct and interesting descriptions can improve natural click-through fee.

Meta Key phrases

A tag that may be added to the “head part of an HTML doc. Including a bunch of key phrases right here received’t show you how to rank – search engine algorithms have ignored this tag for rating functions for years because of abuse (within the type of key phrase stuffing).

Meta Tags

Data that seems within the HTML supply code of a webpage to explain its contents to engines like google. The title tag and meta description are probably the most generally used sorts of meta tags in search engine optimisation.


A strategy to measure exercise and efficiency so as to assess the success (or lack thereof) of an search engine optimisation initiative.


Pure Hyperlink

See: Editorial Hyperlink

Unfavorable search engine optimisation

A uncommon however malicious observe the place webspam strategies are used to hurt the search rankings of one other web site, normally a competitor.

Advisable studying:

Area of interest

A selected market or space of curiosity consisting of a small group of highly-passionate individuals.

Noarchive Tag

A meta tag that tells engines like google to not retailer a cached copy of your web page.

Nofollow Attribute

A meta tag that tells engines like google to not observe one particular outbound hyperlink. That is accomplished in circumstances when a web site doesn’t need to go authority to a different webpage or as a result of it’s a paid hyperlink. The nofollow attribute seems to be like this:

<a href=”http://www.instance.com/” rel=”nofollow”>Anchor textual content goes right here</a>

Noindex Tag

A meta tag that tells engines like google to not index a selected webpage in its index.

Nosnippet Tag

A meta tag that tells engines like google to not present an outline along with your itemizing.

“(not offered)”

After engines like google moved to safe search in 2011, key phrase information was faraway from Google Analytics, changed with “(not offered)” – thus making it not possible to know which queries have been accountable for guests discovering a web site.

Advisable studying:


Off-Web page search engine optimisation

Demand technology and model consciousness actions that happen exterior of a web site. Along with hyperlink constructing, promotion ways can embrace social media advertising, content material advertising, electronic mail advertising, influencer advertising, and even offline advertising channels (e.g., TV, radio, billboards).

On-Web page search engine optimisation

These actions all happen inside a web site. Along with publishing related, high-quality content material, on-page search engine optimisation consists of optimizing HTML code (e.g., title tags, meta tags), info structure, web site navigation, and URL construction.

Natural Search

The pure, or unpaid, listings that seem on a SERP. Natural search outcomes, that are analyzed and ranked by algorithms, are designed to present customers probably the most related consequence based mostly on their question.

Orphan Web page

Any webpage that isn’t linked to by another pages on that web site.

Outbound Hyperlink

A hyperlink that directs guests to a web page on a special web site than the one they’re presently on.



In line with Google: “PageRank is the measure of the significance of a web page based mostly on the incoming hyperlinks from different pages. In easy phrases, every hyperlink to a web page in your web site from one other web site provides to your web site’s PageRank. Not all hyperlinks are equal.” The algorithm was named after Google co-founder Larry Web page.

Advisable studying:

Web page Velocity

The period of time it takes for a webpage to utterly load. Web page velocity is rating issue.


A webpage is loaded in a browser.

Paid Search

Pay-per-click commercials that seem above (and sometimes under) the natural outcomes on engines like google.


Stands for Personal Weblog Community.

See: Hyperlink Farm.


Stands for Moveable Doc Format file. PDFs can include textual content, photos, hyperlinks, movies, and different components.

Advisable studying:


See: Guide Motion


A fictionalized illustration of a super web site customer or buyer – their demographics, conduct, wants, motivations, and objectives – all based mostly on precise information.

Also referred to as: Purchaser Persona, Advertising and marketing Persona


When engines like google use search historical past, net searching historical past, location, and relationships to create a set of search outcomes tailor-made to a selected consumer.


Hypertext Preprocessor is a scripting language used to create dynamic content material on webpages.


Search engines like google and yahoo goal to scale back the natural search rankings of content material that infringes on copyright. Google launched a filter in 2012 that reduces the visibility of websites reported for quite a few DMCA-related takedown requests.

Advisable studying:


When, after coming into a question, a searcher bounces backwards and forwards between a SERP and the pages listed in these search outcomes.

Additionally see: Dwell time


See: Rank

PPC (Pay Per Click on)

A kind of promoting the place advertisers are charged a specific amount (normally decided by bid, relevance, account historical past, and competitors) each time a consumer clicks on the advert. Combining PPC and search engine optimisation can lead to extra SERP actual property, clicks, and conversions. Additionally, PPC information can inform your search engine optimisation technique, and the reverse can be true.



Stands for question deserves freshness, the place a search engine would possibly determine to indicate newer webpages in search outcomes (slightly than older pages) if a selected search time period is trending, maybe as a result of a information occasion has resulted in a surge in searches on that matter.

Advisable studying:

High quality Content material

Content material that helps you efficiently obtain enterprise or advertising objectives (e.g., driving natural site visitors or social shares, incomes prime search rankings, producing leads/gross sales).

High quality Hyperlink

An inbound hyperlink that originates from an authoritative, related, or trusted web site.


The phrase, phrases, or phrase {that a} consumer enters right into a search engine.

Also referred to as: A search.



The place a webpage seems throughout the natural search outcomes for a selected question.

Rating Issue

A person element which contributes to a fancy sequence of algorithms that decide the place webpages ought to seem with the natural search outcomes for a selected question. For years, Google has mentioned that its algorithms “depend on greater than 200 distinctive alerts” to assist customers discover probably the most related webpage or reply.

Also referred to as: Rating Sign.

Reciprocal Hyperlinks

When two web sites comply with change hyperlinks to 1 one other.


A method that sends a consumer (or search engine) who requested one webpage to a special (however equally related) webpage. There are two sorts of redirects:

  • 301: Everlasting
  • 302: Momentary


URL information that identifies the supply of a consumer’s webpage request.


The method of asking a search engine to return a web site or webpage(s) to its search index after de-indexing.


A manner engines like google measure how intently related the content material of a webpage is aligned to match the context of a search question.

Popularity Administration

The observe of crafting a constructive on-line notion of a model or particular person – together with in search outcomes and on social media – by minimizing the visibility of detrimental mentions.

Also referred to as: On-line Popularity Administration, Public Relations

Responsive Web site

A web site designed to robotically adapt to a consumer’s display screen measurement, whether or not it’s being considered on a desktop or cellular machine.

Wealthy Snippet

Structured information may be added to the HTML of a web site to offer contextual info to the major search engines throughout crawling. This info can then be displayed within the SERPs, leading to an enhanced itemizing, generally known as a wealthy snippet.

Advisable studying:


The Robots Exclusion Protocol (or Customary) is a textual content file, accessible on the root of a web site, that tells search engine crawlers which areas of a web site ought to be ignored.

Return on Funding (ROI)

A strategy to measure the efficiency of search engine optimisation actions. That is calculated by dividing how a lot income you earned through natural search by the price of the full funding, then multiplying by 100.



A type of microdata which, as soon as added to a webpage, creates an enhanced description (generally generally known as a wealthy snippet), which seems in search outcomes.


A method used to repeat web site content material or info utilizing a pc program or script. Search engines like google and yahoo, similar to Google, scrape information so as to construct a searchable index of internet sites.

Also referred to as: Internet scraping.

Search Engine

A pc program that allows customers to enter a question so as to retrieve info (e.g., recordsdata, web sites, webpages) from that program’s index (i.e., an internet search engine, similar to Google, indexes web sites, webpages, and recordsdata discovered on the World Large Internet). A search index is constructed and up to date utilizing a crawler, with gadgets being analyzed and ranked by a sequence of algorithms.

Additionally see: Baidu, Bing, DuckDuckGo, Google, Yahoo, Yandex

Search Engine Advertising and marketing (SEM)

An umbrella time period for rising a web site’s visibility in search engine outcomes pages, encompassing each paid and natural actions.

Search Engine Optimization (search engine optimisation)

The method of optimizing a web site – in addition to all of the content material on that web site – so it can seem in outstanding positions within the natural outcomes of engines like google. search engine optimisation requires an understanding of how engines like google work, what individuals seek for (i.e., key phrases and keyphrases), and why individuals search (intent). Profitable search engine optimisation makes a web site interesting to customers and engines like google. It’s a mixture of technical (on-page search engine optimisation) and advertising (off-page search engine optimisation).

See: On-Web page search engine optimisation, Off-Web page search engine optimisation

Search Engine Outcomes Web page (SERP)

The web page engines like google show to customers after conducting a search. Sometimes, engines like google present about 10 natural search outcomes, sorted by relevance. Relying on the question, different search options could also be proven, together with:

  • AdWords Adverts (above and under the natural search outcomes)
  • Featured snippets (a.okay.a., Place Zero)
  • Photographs
  • Information panels
  • Native Pack (with map)
  • Information
  • Associated questions
  • Associated searches
  • Purchasing outcomes
  • Sitelinks
  • Tweets
  • Movies

Also referred to as: SERPs, when referring to a number of search engine outcomes pages.

Search Historical past

Search engines like google and yahoo observe each search customers conduct (textual content and voice), each webpage visited, and each advert clicked on. Search engines like google and yahoo could use this information to personalize the outcomes for signed in customers.

Also referred to as: Internet Looking Historical past.

Share of Voice

What number of impressions a model receives within the SERPs for search phrases when in comparison with the full impressions that the model’s rivals obtain for those self same search phrases.


As much as six algorithmically-chosen hyperlinks that seem under the itemizing for a similar web site of a top-ranked natural search consequence. Pages may be blocked from showing as sitelinks throughout the Search Console or Bing Webmaster Instruments.

Also referred to as: Deep Hyperlinks (Bing).


A listing of pages on a web site. There are two sorts of sitemaps:

  • HTML: This kind of sitemap, usually organized by matters, helps web site customers navigate a web site.
  • XML: This kind of sitemap supplies crawlers with a listing of webpages on a web site.

Sitewide Hyperlinks

A hyperlink that seems on each web page of a web site, usually in a sidebar or footer of blogs or web sites that use templates.

Social Media

Platforms (web sites and apps) the place customers can work together with one another, in addition to create, share, and eat content material.

Social Sign

Any components that display authority and affect on well-liked social networking web sites. For instance, the social authority of a consumer on Twitter.

Though many correlation research have indicated that socials alerts impression rankings (e.g., variety of Likes/shares a bit of content material receives), Google has publicly acknowledged that social alerts should not a direct rating issue. Common websites which have plenty of social media engagement are inclined to rank properly for different causes.


See: Webspam


See: Bot

Break up Testing

A managed experiment used to match a minimum of two webpages to measure the consequences of a special variable on conversions. After the pages are proven for an extended sufficient time frame to web site guests to collect an enough quantity of efficiency information, a “winner” may be declared.

Also referred to as: A/B Testing.

SSL Certificates

A digital certificates used for web site id authentication and to encrypt info despatched to the server utilizing Safe Sockets Layer expertise.

Standing Codes

The response codes despatched by a server at any time when a hyperlink is clicked, a webpage or file is requested, or a type is submitted. Frequent HTTP standing codes essential to search engine optimisation:

  • 200 (OK)
  • 404 (Not Discovered)
  • 410 (Gone)
  • 500 (Inner Service Error)
  • 503 (Service Unavailable)

Cease Phrase

A ceaselessly used phrase. For instance: a, at, for, is, of, on, the. Search engines like google and yahoo have, up to now, ignored these phrases to save lots of time/assets when indexing. Search engines like google and yahoo have advanced enormously because the early days, and cease phrases generally are significant, so this isn’t one thing to fret a lot about for search engine optimisation functions.

Advisable studying:


A separate part that exists inside a principal area. For instance: http://jobs.searchenginejournal.com/ is a subdomain that exists inside the principle area of https://www.searchenginejournal.com/



Organizing and categorizing a web site to maximise content material findability and assist customers full desired on-site duties.

Time on Web page

An inexact estimation of how lengthy a consumer spent a selected webpage. Pages with excessive exit charges can enormously skew this information.

Title Tag

An HTML meta tag that acts because the title of a webpage. Sometimes, the title tag is the title engines like google use when displaying search listings, so it ought to embrace strategic and related key phrases for that particular web page. The title tag also needs to be written so it is smart to individuals and attracts probably the most clicks. Sometimes, title tags ought to be lower than 65 characters.

Prime-Degree Area (TLD)

The extension of a given net deal with. These embrace:

There are additionally many extra business and country-specific choices.

Also referred to as: gTLD (Generic Prime-Degree Area); Area Extension.


The individuals (and generally bots) who go to your web site.


Typically applies to the historical past of a website (e.g., whether or not it cites or options professional sources, builds a constructive fame, adheres to Webmaster Tips).


A hyperlink evaluation approach used to separate good “respected seed pages” from net spam.

Advisable studying:


Person-Generated Content material (UGC)

Any type of content material – movies, weblog posts, feedback, evaluations, and so forth. – that’s created by customers or prospects.

Common Search

When engines like google pull information from a number of speciality databases to show on the identical SERP. Outcomes can embrace photos, movies, information, purchasing, and different sorts of outcomes.

Also referred to as: Blended Search.

Unnatural Hyperlink

Any hyperlinks Google identifies as suspicious, misleading, or manipulative. An unnatural hyperlink can lead to Google taking guide motion in your web site.


A uniform useful resource locator is the particular string of characters that result in a useful resource on the internet. The time period URL is normally short-hand for the letter-based net deal with (e.g., www.searchenginejournal.com) entered right into a browser to entry a webpage.

URL Parameter

The values added to a URL so as to observe the place site visitors comes from (i.e., which hyperlink somebody clicked on to find your web site or webpage). Right here’s an instance of a URL parameter (bolded):


Also referred to as: Question String.


How straightforward it’s for individuals to make use of your web site. Website design, browser compatibility, incapacity enhancements, and different components all play a job in enhancing usability and making your web site accessible for as many individuals as attainable.

Person Agent

Internet crawling software program.

Person Expertise (UX)

The general feeling customers are left with after interacting with a model, its on-line presence, and its product/companies.


Vertical Search

A specialised kind of search the place the main focus is simply on a selected matter, kind of content material, or media. For instance, YouTube (video), Amazon (purchasing), Kayak (journey), Yelp (enterprise evaluations).

Digital Assistant

A bot that makes use of pure language processing to carry out duties, similar to conducting net searches. For example, Apple’s Siri or Microsoft’s Cortana.


The prominence and positions a web site occupies throughout the natural search outcomes.

Voice Search

A kind of voice-activated expertise that permits customers to talk into a tool (normally a smartphone) to ask questions or conduct an internet search.



A doc that exists on the World Large Internet and may be considered by net browsers.

Web site

A group of webpages hosted collectively on the World Large Internet.

Web site Navigation

How a web site connects its webpages to assist guests navigate that web site. Web site navigation is available in a couple of completely different varieties, together with:

  • Predominant Navigation: The most important matters or topics your web site is targeted on. For example, on SEJ our Predominant Navigation consists of search engine optimisation, Information, PPC, Content material, and Social.
  • Secondary Navigation: Matters associated to the principle navigation. For example, on SEJ secondary navigation consists of hyperlinks to webinars, podcasts, guides, SEJ Summit, and different matters.
  • Footer Navigation: Sometimes this consists of hyperlinks to pages that include essential informational assets a couple of model or enterprise. These pages normally aren’t essential for rating functions. For instance, SEJ’s footer navigation hyperlinks to our About Us web page, privateness coverage, and our numerous social profiles.
  • Associated Hyperlinks: This space normally seems in the proper rail or beneath content material. It is likely to be referred to as “Most Common,” “Most Learn,” or “Trending Now.”
  • Content material Hyperlinks: Hyperlinks that seem inside your principal content material (e.g., articles, touchdown pages).
  • Breadcrumb Navigation: This sort is much less well-liked than it as soon as was. Basically, every webpage exhibits a “path” to assist shortly inform guests the place they’re in your web site. For instance: Dwelling > search engine optimisation > Hyperlink Constructing > What Is Web site Navigation?

Also referred to as: Inner Hyperlinks (or Inner Linking), Website Structure


Any strategies that exist solely to deceive or manipulate search engine algorithms and/or customers.

Also referred to as: Black Hat search engine optimisation, Spam, Spamdexing, Search Spam

White Hat

Techniques that adjust to Google’s Webmaster Tips.

Phrase Rely

The overall variety of phrases that seem throughout the copy of content material. Too little (or skinny) content material generally is a sign of low-quality to engines like google.


A preferred running a blog and content material administration system.



Extensible Markup Language is a markup language engines like google use to grasp web site information.

XML Sitemap

A listing of all of the pages on a web site that engines like google must know.



Yahoo was born in April 1994 and was an extremely well-liked search engine and portal within the ’90s. Yahoo search was largely human-powered, a minimum of till June 2000 when a then-unknown search engine referred to as Google started powering Yahoo’s natural search outcomes. That deal continued till 2004, when Yahoo began utilizing its personal search expertise. Since 2010, Yahoo’s natural search outcomes have been powered by Microsoft’s search engine, Bing.


The most well-liked search engine in Russia, Yandex was based September 23, 1997 by Arkady Volozh and Ilya Segalovich.

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