Lowe’s six-second DIY Vine movies, aptly named “Repair in Six” (#lowesfixinsix), have been successful since shortly after the Twitter-owned Vine video platform launched in January 2013. (A number of social media consultants cited the marketing campaign as a favourite.) Due to the persevering with collection, Lowe’s has 33,000 Vine followers and greater than 44 million “loops,” or views.
“Lowes does a fantastic job capturing the spirit of Vine in its movies,” says Jenn Deering Davis, cofounder and editor in chief, Union Metrics. “They’re cute, concise and simply the correct quantity of enjoyable.”
“Whereas Vine appeals to a youthful demographic, Lowe’s was capable of place its model to lure a youthful viewers they might not have reached earlier than,” due to its revolutionary movies, in line with Primary Path Advertising’s Ninivaggi.